Gumball Raises $10 Million to Expand its Podcasting Host-Read Advertiser Platform
Gumball, an advanced marketing innovation option from the group behind declared podcast network Headgum, has revealed it has closed a $10 million Series A financing round led by Union Square Ventures and Good Friends. Bringing overall fundraising to $12 million, the round likewise consistsof financialinvestment from Craft Ventures, Vertical Venture Partners, Animal Capital, Calm Ventures, Gaingels, and Riverside Ventures.
While host-read marketing is the car that constructed the ever-growing podcast medium, it is one of the coupleof locations of digital marketing unblemished by innovation or provided at scale. Brands and onlinemarketers presently workout and contact podcasters or networks separately, and independent podcasters should deliver control to podcast networks to enhance profits. Gumball is an ingenious technology-led market that improves and equalizes the procedure. With simply a click, it enables onlinemarketers to link with several podcasters to immediately recognize and buy stock and strategy, handle and track executions at scale and in minutes rather than weeks.
The group behind the seriously well-known and industrial effective Headgum Podcast Network produced Gumball. Known for its steady of funny podcasts, its executive group consistsof lotsof crucial factors that assisted develop CollegeHumor priorto its acquisition by IAC and the CTO of Vimeo priorto its IPO.
Gumball’s existing stock consistsof 100s of podcasts, consistingof Headgum Original reveals, podcasts within the Headgum Network, and hundreds of independent podcasters and material developers. While in advancement, Gumball worked with more than 500 brandnames and provided more than 15,000 host-read advertisements.
“The host-read advertisement is the most important and effective possession in podcasting, supplying genuine, intimate, and endorsement-level messages natively within target material,” stated Marty Michael, CEO. “Despite being similarly liked by brandnames, listeners, and skill, the method projects are purchased, prepared, carriedout, and tracked is old, gated, and mostly thesame consideringthat the dawn of podcasting. Gumball turbo-boosts the medium with a service that supplies the kind of scale and performance of programatic marketing. Today’s financing will permit us to evenmore invest in the innovation and drawin independent skill wanting to take benefit of this impactful marketing discipline.”
Some of the greatest podcasting brandnames consistof Capser, CBS, Netflix, OkCupid, Squarespace, Warby Parker, Brooklinen, AMC, Linkedin, and StockX, to name a coupleof effectively utilizing Gumball. It is a effective tool with advantages for both marketers and material developers.
Gumball enables Advertisers to:
- Browse and book offered stock in real-time with transparent rates
- Find audiences by group
- Have automated brandname classification exclusivity
- Utilize automated advertisement copy, vanity URLs, and voucher code circulation
- Easily confirm advertisements haveactually been aired and listen in one location
- Scale throughout thousands of reveals
Gumball enables Podcasters to:
- Gain gainaccessto to the greatest brandnames that lineup with their worths
- Better handle projects with user-friendly controlpanel tools, consistingof advertisement scheduling, merged script and recommendation code gainaccessto, and prompt pointers to make sure advertisements air on schedule and air checks uploads
- Get paid quicker and on time with transparent payments with foreseeable timelines
- Book more marketing areas, boost earnings, and focus on establishing engaging content
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