The term “metaverse” means different things to different people. Some define it as a virtual reality experience in a continuous setting, while others associate it with a technical ramble that is conceptually complex to interpret. But for many, particularly those immense in the digital world, it is the vision of the future.In its broadest definition,…
If you’re serious about using Instagram in your marketing strategy, you need to learn how to use Instagram Highlight covers. Sadly, not everyone knows that you can pick your own customized cover (instead of the first photo that Instagram uses by default) and some aren’t even using Instagram Story Highlights yet.All in all, it’s one…
Live Shopping apps have been described by the likes of Shopify and Forbes as the future of eCommerce. Don’t believe them? Maybe the following stats about live shopping will convince you otherwise: In 2021, it was forecasted that the livestream eCommerce industry will generate 11 billion US dollars. It’s anticipated that by 2024, the eCommerce…
While most TikTok videos might be less than a minute long, there are many elements that demand your attention for the best results. From TikTok sounds to visual effects to animated stickers to text, there’s no doubt you’ll have your hands full trying to put everything together. So, if you’re thinking that a 60-second video…
TikTok overtook Google as the most used internet site last year, and it’s been named the fastest-growing social media platform of all time, beating competition from behemoths Instagram, Snapchat and Facebook. Naturally, brands and marketers want a slice of the action – but as more companies join the app, brands are wondering “How do I…
Boasting more than 335 million active users per month, Pinterest is fast becoming one of the most popular social media platforms. In fact, according to Pinterest statistics, the social platform has the second most visits of any social media platform in the United States. Sure, it still has a lot more female users, but if you…
As a source of viral video content and internet trends, TikTok has quickly become one of the most popular social media platforms in just a few years. In 2021, it even surpassed YouTube in terms of monthly time spent on the platform, with people using it for an average of 24.5 hours each month. This…
When you’re creating a content calendar, deciding on your content planning tool is the easy part. Plus, you have the format all laid out for you within the tool or if you’re using something like Google Sheets, you can even use free content calendar templates and customize them as you need. The challenge begins when…
It can happen anywhere. During a networking event, a chance meeting, an interview. That dreaded question. “What do you do?” How do you respond? If you have an elevator pitch, you already know what you’re going to say. For the rest of us, the ones who suddenly forget everything about ourselves when asked a simple…
If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn’t make things easy if you have a personal profile – they obviously don’t believe you’re serious! However, once you change to a Business Profile, you can begin to access much more…
It’s anticipated that by 2023, podcast ad revenue will exceed $2 billion. What’s more, it’s expected to continue on the same trajectory to reach almost $3 billion in 2025. To put this into perspective, podcast statistics estimated that it was “only” $1.3 billion in 2021. So, there’s a lot of money to be made by…
With podcast engagement on the increase, podcasts have become one of the top tools that marketers can leverage. Nearly 60% of all US consumers who are older than 12 listen to podcasts, according to podcast statistics shared by Statista. What’s more, the number of podcast listeners has basically doubled in 10 years. These numbers have a…