17 of the Top Live Shopping Platforms to Stream Your Shop to the World
Live Shopping apps have been described by the likes of Shopify and Forbes as the future of eCommerce. Don’t believe them? Maybe the following stats about live shopping will convince you otherwise:
- In 2021, it was forecasted that the livestream eCommerce industry will generate 11 billion US dollars.
- It’s anticipated that by 2024, the eCommerce revenue generated by means of live online shopping will increase threefold to reach 35 billion dollars.
So, you still have time to take advantage of this online shopping trend, but, to do so, you’ll also need the right software solution. While the host and products play a crucial role, the software is one of the key elements in creating good livestream shopping videos and can offer you many added perks to increase your sales.
To help you get started sooner, we’ve done the homework and identified 17 of the best live shopping platforms that will help you to stream your shop to the world. Some of these tools also offer a free basic plan. So, if you’re not entirely sure about how your target audience will respond to this new strategy, you can test the waters without having to make any upfront investments.
17 of the Top Live Shopping Platforms to Stream Your Shop to the World:
17 Live Shopping Platforms to Check Out:
1. GoLive
GoLive combines livestream shopping with artificial intelligence and real-time analytics. So, where most other tools only offer you means to showcase your products, interact with shoppers, and sell, GoLive goes one step further and includes the tech you need to turn customer data into intelligence. Some of the brands that have partnered with them successfully include Guess, Samsung, and LG.
2. Bambuser
Bambuser is a global SaaS company that’s based in Sweden. Its focus – interactive live video streaming. According to their website, their average add-to-cart is 31%, while its chat engagement is 24%.
They offer two main packages: one-to-many and one-to-one. The one-to-many solution integrates with any eCommerce platform. All you need to do is embed the code and sync your list of products.
For private, shoppable video calls, you can check out its one-to-one package. This way your customers can shop and chat on screen with a specific rep in real time.
That said, if you’re looking specifically for an app, the Android app for streaming is still in beta and a number of features aren’t included yet. So, for the complete streaming experience, it’s better to use the app for iOS.
Key features include:
- Customized player design
- Dual hosting
- Split screen
Pricing: There are three pricing plans: Lite, Standard, and Enterprise. Pricing is available upon request.
3. NTWRK
NTWRK is a mobile-first video shopping platform that you can use to create a livestream shopping event. It combines commerce with entertainment so that international shoppers can access products from brands and artists that are known across the globe.
If you want to sell on NTWRK, you’ll need to apply, though. All applications need to be reviewed by their curators first. All in all, it’s very exclusive. So, if exclusivity is part of your branding, this is a potential shopping solution to check out.
4. Amazon Live
The Amazon Live Creator app is a free live streaming app that’s aimed at brands and influencers who want to interact with shoppers in real time. It’s available for free to US Professional Sellers registered in the Amazon Brand Registry, approved US Amazon vendors, and Amazon Influecners with active influencer storefronts.
If you qualify, it can be a great way to engage with your shoppers in real time via interactive livestreams. Whenever you’re live, your followers will be notified via the Amazon mobile shopping app. Though, unfortunately, it’s currently only available for iOS devices.
Key features include:
- Product highlighting
- Live promotions
- Chat
- Metrics
5. Facebook Live Shopping
Towards the end of 2021, Facebook rolled out a test of Live Shopping for Creators. While the platform offered Live Shopping before, this new feature aims to make collaborations between creators and brands more seamless.
So, if you have a Facebook Page, you can also use live shopping on Facebook to connect directly with your audience and sell items. In short, you’ll be livestreaming while you feature and showcase your products. One thing to keep in mind, though, is that you can only feature one product at a time.
6. Instagram Live Shopping
In September 2021, Instagram announced that US businesses with checkout on Instagram would now be able to take advantage of selling in live broadcasts. This new feature enables select businesses to sell their products directly by means of the app. They can also use it to interact with their viewers in real time and save videos so that shoppers can shop for the featured products even after the live broadcast has ended.
7. Livescale
Trusted and loved by brands like Dermalogica, Lancôme, and Paco Rabanne, Livescale offers live shopping solutions for eCommerce and retail brands. Thanks to the high-speed checkout offered, shoppers can complete their purchase in three steps without leaving the experience.
For example, with the help of Livescale’s white label solution, Lancôme could partner with Chiara Ferragni, one of the leading fashion influencers, and Anna Della Russo, a fashion icon and the Creative Director of Vogue Japan, to offer Italy’s first live shopping experience. The event generated 200,000 comments and likes and more than 45,000 live viewers.
Key features include:
- In-video purchase
- Fully branded experience
- Brand admin control panel
- Chat moderation
- Real-time analytics
8. ShopShops
Founded in 2016, ShopShops is an international shopping app that replicates the fun of in-person shopping via livestream video. With it, host sellers can grow their followers, while shoppers can browse interesting fashion, food, and beauty products and deals. What’s more, thanks to its interactive nature, shoppers can ask real-time questions about things like material, color, and fit for a much better customer experience. To date, they’ve hosted shows with over 1,000 partners which includes a number of big brands in the fashion industry like Gucci and Jimmy Choo.
9. TalkShopLive
According to their website, they’ve created the first online platform for live streaming and home shopping shows with a built-in buying experience. With their TSL Seller iOS app, you can go live via your desktop and use the power of storytelling to highlight the unique features of your online products.
It offers a wide range of modern tools that will help you boost your brand’s influence and maximize sales. For example, as a seller, you’ll get your own channel. What’s more, when you sell your products via their platform, they will add you to their Google Ads campaigns automatically for even more exposure.
Another useful feature is that it’s shareable and playable across the main social platforms which includes Instagram Stories, Facebook, and Twitter. This means that your target audience will be able to make a purchase via their preferred social media platform.
Key features include:
- Real-time chat
- Inclusive player
- Prepaid shipping labels with automated shipping notifications
- Integration with Shopify
Pricing: Instead of charging sellers a fee to list and sell their products, they use pay-as-you-sell pricing. The rate per item sold is 10.25%.
10. Popshop Live
If you’re based in the United States, you can check out Popshop Live. Its app is available on Android and iOS devices and includes an intuitive seller dashboard and producer tools that you can use to livestream and share your inventory view simultaneously. The app can support anything from 10,000 to 100,000 concurrent viewers per stream. Though, if you prefer to host something much smaller, it also gives you the ability to host VIP ticketed shows, private shows, or even one-to-one consults.
To help you get started, they also offer onboarding content. Then, to help you put together the best show and grow your audience, they also include marketing services.
To sell on Popshop Live, you need to apply by completing an online application form. Successful applicants will be notified via email.
Key features include:
- Round-the-clock support
- Integration with Shopify
- Two-tap checkout process
- Sales and engagement stats
Pricing: Tailored pricing is available upon request.
11. Channelize
If you’re planning to host fewer than five events per month to an audience of no bigger than 50, be sure to check out Channelize. They’re one of the few live shopping platforms that offer a Free plan.
As its name suggests, you can channel different actions at the same time by using it not only to sell, but also to educate, engage, and entertain. You can, for example, use its live video shopping platform on your brand’s website or within its app to unlock sales live to create a more personal shopping experience. Thanks to its UI kits, you can also customize the user interface to match your branding precisely helping you to create an even more personalized experience.
Key features include:
- Analytics
- Pre-built integrations for a number of popular eCommerce platforms such as Shopify, WooCommerce, and Magento
- In-show, add-to-cart for promoted products
Pricing: Pricing starts at $49 per month.
12. Smartzer
Smartzer is one of the top live shopping and interactive video platforms. With it, you can help your customers to discover your products more easily and use the instant add-to-cart feature to offer a seamless shopping experience. It also offers a useful replay feature that lets you keep a shoppable replay of the livestream on your website to help generate extra revenue.
It’s used by international brands like Jo Malone, Mini, and Adidas and, according to their website, they boast a viewer engagement rate of 55% and a click-through rate (CTR) of 25%. For example, Adidas used it to make a campaign film shoppable. This way, their audience could click on the looks in the video to get extra product information with direct links to shop.
Key features include:
- Real-time comments and likes
- Detailed video performance data
- Catalog integration
- Integrations with Shopify, Magento, BigCommerce, WooCommerce, and Salesforce
Pricing: Their subscription is based on product features, usage levels, and integration. For a quote, you’ll have to reach out to them directly.
13. CommentSold
On Capterra, CommentSold has received over 110 reviews, making it one of the most-reviewed software solutions in the B2B eCommerce Platform category. With it, you can stream professional, high-quality live video sales on your Facebook page or group, customized webstore or mobile app. As a matter of fact, according to their website, you can make as much as $300 per minute with their Live Selling feature.
One of its most useful features that deserve special mention is its real-time product counts. With this feature, you can set it up so that your products’ inventory gets displayed. So, when you’re running low on stock viewers will be notified to create a sense of urgency. Then, when products do sell out, shoppers can waitlist out-of-stock items and when it’s in stock again it will automatically get carted and the customers will be notified.
Key features include:
- Dynamic live selection
- Automatic notifications via Facebook Messenger
- Customer tags
- Auto-invoicing
- Reporting and analytics
Pricing: Pricing starts at $49 per month plus 5% of sales.
14. Confer With
Confer With was created by a team of experts in eCommerce, retail, software development, and marketing. Their goal is simple – to change digital dialogue. So, they aim to do more than just simply create a channel to push (more) sales. Instead, their tool also wants to thelp brands to reassure their audience in real time about their buying decisions. You can, for example, use it to link a high-value customer with one of your reps or organize a virtual appointment.
For example, when Snug, a sofa-in-a-box company, approached them for help with online conversions, they managed to increase their conversion rates by 30 times. What’s more, by using Confer With, they also saw a 40% increase in the average order value.
15. Klarna
You might already be familiar with Klarna as one of the top payment tools for eCommerce businesses. In addition to offering flexible payment options, they also have a virtual shopping platform that you can use to create a bespoke journey for online shoppers. You can, for instance, use it to connect online shoppers with in-store experts by means of video calling. Alternatively, you can use it to create shoppable content with the help of pre-recorded video.
16. Streams.live
Trusted by businesses like Samsung, Streams.live helps brands to connect with their target audience, grow a live community, and sell their products in a fun and engaging way. It uses photon, their real-time video tech that will ensure that video processing and distribution can happen right away.
You’ll also get your very own AI assistant, affectionately dubbed Live Brain. Live Brain will help you to take care of more live sales by completing many of the repetitive work on your behalf.
Similarly to Channelize, it also offers a free basic plan. With this plan, you can host up to 50 concurrent guests per channel. For the ability to host more guests and integrate live shopping on your website, you need to sign up for one of its paid plans. Pricing starts at $299 per month.
That said, if you’re looking specifically for an app, keep in mind that it’s currently only available for iOS devices.
17. Whisbi
With offices in Spain and the United States, Whisbi is used by a number of leading brands across the globe and their impressive client list includes the likes of Hyundai, Kia, Ford, and Mazda. According to their website, their customers have enjoyed a five times increase in sales and a 30% increase in online conversion rates.
Unlike many of the other tools mentioned on our list, Whisbi focuses more on one-to-one selling. So, if you prefer a dialog-driven approach, this could be a good fit.
Source: 17 of the Top Live Shopping Platforms to Stream Your Shop to the World