If you are at all major about running your Instagram account, you require to keep a close eye on your analytics. Instagram does not make things simple if you have an individual profile– they clearly do not think you’re severe! When you alter to a Business Profile, you can start to gain access to much more helpful info.

We have actually formerly blogged about the advantages of having an Instagram Business Profile and how to switch. Among the very best advantages is that you access to Instagram Insights, offering you with a series of analytics and efficiency stats for the typical Instagram user. There are likewise numerous Instagram analytics tools readily available (for those with Business Profiles), and a few of these are even complimentary.

13 Free Instagram Analytics Tools for 2022:

1. Weebly


2. Falcon

Falcon offers services covering social networks listening, publishing, marketing, measurement, and client information management. It covers all significant social platforms, consisting of Instagram. It isn’t totally free, however you can get a 14- day complimentary trial on its $129/ mo Essentials prepare.

Falcon consists of thorough analytics functions. These consist of over 100 post metrics for Facebook and Instagram and 600+ extra metrics that you can download by means of CSV and by means of API. Among these metrics are natural, paid, and viral impressions, reach, post level and page level responses, group metrics about your fans, and video views on page and post level.

You can produce a custom-made control panel utilizing an user-friendly drag-and-drop contractor to track the metrics that matter most to you. Falcon’s reports are endless. They can be exported as XLS, CSV, PDF, JPG, or PNG.

Of course, Falcon is much more than simply an analytics tool. You can utilize it for your total social networks management. It consists of a unified material calendar revealing all your arranged material, arranged by date, recognizable by social platforms. It supports a wide variety of content types, consisting of image, video, Instagram Stories, and Facebook carousels. Material is centrally kept in a shared media library that Falcon calls a “Content Pool.”

Falcon lets users create their own unified inbox with numerous feeds, labels, and filters. You can access material from all the social media networks Falcon supports.

If you register for the Full Suite, Falcon supplies their social networks marketing tool they call Publish. Release handles all your social advertisements in one location. It provides cross-channel marketing, automation, the capability to utilize conserved audiences, and more. Profile cards for existing contacts appear next to their messages. You can utilize labels to section discussions and profiles, recognizing individuals by title, project, and more.

3. Brand24

Brand24 makes social networks tracking obtainable and important for everybody. As part of this, you can utilize it to broaden on Instagram’s native insights.

Brand24 gathers insights on what Instagram users state about your brand name. It can examine the tone of discussions, screen several hashtags, and supply a list of trending hashtags to assist you increase your Instagram reach. Most notably, it provides qualitative information to opt for Instagram Insights’ quantitative information.

You start by establishing a task for each branded hashtag you wish to keep an eye on. You can then utilize Brand24 to supply details on how your fans feel about your services or product. Its belief analysis for Instagram consists of credibility management, consumer feedback, and crisis avoidance. You can utilize belief analysis to find how your material resonates with your audience and change it if needed if they suggest that your material is not precisely what they’ve been searching for.

Brand24 produces a list of 100 trending hashtags based upon your predefined keywords. You can utilize the hashtags to enhance your brand name awareness and boost reach. You can likewise determine your hashtag performance to identify whether your project succeeded and how the hashtag spread throughout social networks.

You can likewise utilize Brand24’s hashtag analytics to compare your efficiency throughout various social networks channels and pick the most ideal for your brand name. As Instagram, you can utilize Brand24 to examine hashtag efficiency on Twitter, Twitch, and TikTok.

While Brand24 is not a complimentary Instagram analytics tool, you can perform a 14- day complimentary trial prior to needing to pick a paid strategy. Paid strategies begin at $49/ month.

4. Iconosquare

Iconsquare permits you to arrange brand-new posts, monitor what individuals state about your market or brand name), and track your Instagram analytics. It supplies analytics that reveal patterns associated to engagement, impressions, posts’ reach, and how your Instagram Stories carry out.

It consists of hashtag and rival tracking.

Iconsquare provides a two-week totally free trial, and a choice of totally free tools, such as a complete Instagram Audit.

5. #paid

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6. Upfluence

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Frequently Asked Questions

What are the very best totally free Instagram analytics tools?

Once you alter to an Instagram Business Profile, you can start to gain access to a lot more helpful details than on a Personal profile. You can access your Instagram Insights in several methods– from your profile, private posts, and your stories. Pixlee uses a totally free tool where you can develop shareable weekly reports with analysis and metrics. The other tools in this post have some expense, however all provide extensive Instagram analytics. These tools are:




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How do I secure free Instagram analytics?

One of the greatest issues discovering a totally free Instagram analytics tool is that apart from the main Instagram Insights, none providing more ability is totally free. They usually offer either some complimentary abilities or provide a totally free trial. It is essential to keep in mind that all organization profiles immediately access to Instagram Insights. If you have not yet done so, it is rewarding altering your account to a service profile, even if you’re simply a person.

What is the very best app for Instagram analytics?

All the apps we’ve covered in this post supply you with quality Instagram analytics, better than those offered for individuals who utilize individual Instagram profiles. The majority of organizations (or people severe about their Instagram development) will discover the totally free Instagram Insights function to be of enormous usage to them. It provides information on your fan demographics and actions, together with analytics about your material. If you desire more, any of the paid apps we have actually covered ought to supply you with the comprehensive details you require.

How do I get analytics on Instagram?

Depending on the information you need, you might register for any of the items covered in this post for Instagram analytics. To access to Instagram’s own analytics, Instagram Insights, you initially require to change to a Business Profile. To access these analytics, tap the menu in the top-right corner of your Instagram profile, and after that click the Insights tab. Keep in mind that this will just reveal analytics connecting to posts you have actually made after changing to a Business Profile.

How do I alter my Instagram account to a service account?

To gain access to Instagram Insights, you initially require to alter your individual account to a service one. To do that, follow these actions:

1. Go to your profile and tap the menu icon in the upper right corner

2. Tap Settings

3. Tap Account

4. Tap Switch to Professional Account.

5. Tap Business

6. Optionally, follow the actions to connect your account to a Facebook page

7. Include information about your company, e.g., company classification and contact information8

8. Tap Done

Is Pixlee release?

Although Pixlee’s primary item (a UGC and influencer marketing platform) isn’t complimentary, the business uses a complimentary Instagram analytics tool. They think their Instagram Analytics Tool is a reliable method to catch the information that matters most and provide it ideal to your inbox. Their Instagram Analytics Tool is complimentary and does not need a Pixlee account. They think in making it simple to gather social analytics to notify your service choices.

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