In 2022, Twitter is still very much relevant. (And no it’s not just the go-to platform for political leaders to declare war.) While Twitter is one of the most valuable platforms for marketers, it’s not always that easy to find your target audience. By making a concerted effort to be active on the platform, your…
As a source of viral video content and internet trends, TikTok has quickly become one of the most popular social media platforms in just a few years. In 2021, it even surpassed YouTube in terms of monthly time spent on the platform, with people using it for an average of 24.5 hours each month. This…
Using an emoji wasn’t always as easy as simply scrolling through a seemingly infinite list of icons and selecting the one that you would like to use. Before emojis, users had to be innovative by combining the : and – keys to create a smiley face or the : and ( key to create a…
When you’re creating a content calendar, deciding on your content planning tool is the easy part. Plus, you have the format all laid out for you within the tool or if you’re using something like Google Sheets, you can even use free content calendar templates and customize them as you need. The challenge begins when…
No business wants to lose its customers. In fact, several businesses allocate just as much effort toward maintaining their customers as to acquiring new ones. However, building customer loyalty is not a simple task. There comes a point in time when a customer simply stops doing business with you. What happens then? Do you go out…
It can happen anywhere. During a networking event, a chance meeting, an interview. That dreaded question. “What do you do?” How do you respond? If you have an elevator pitch, you already know what you’re going to say. For the rest of us, the ones who suddenly forget everything about ourselves when asked a simple…
In the court of public opinion, influencers get a bad rap, often criticized as a group of vapid, navel-gazing youth ready to pitch any product for any brand that pays them. From a brand’s perspective, they are often seen as merely a collection of numbers in the form of social performance metrics. Their names may…
If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn’t make things easy if you have a personal profile – they obviously don’t believe you’re serious! However, once you change to a Business Profile, you can begin to access much more…
With the plethora of avenues from which they can get information, a buyer’s path to purchase becomes a process that involves several touchpoints and interactions. When was the last time you searched for something online with the intent of buying? Perhaps you searched for an office desk for your new work-from-home setup? As a buyer, your…
A website acts like a digital storefront. It’s open round the clock which means that it’s always conversing with your target audience through its website design and content. As it’s such an important tool that’s always working on your behalf, you’ll want to make doubly sure that your writing is communicating the right message. If you’ve…
It’s anticipated that by 2023, podcast ad revenue will exceed $2 billion. What’s more, it’s expected to continue on the same trajectory to reach almost $3 billion in 2025. To put this into perspective, podcast statistics estimated that it was “only” $1.3 billion in 2021. So, there’s a lot of money to be made by…
With podcast engagement on the increase, podcasts have become one of the top tools that marketers can leverage. Nearly 60% of all US consumers who are older than 12 listen to podcasts, according to podcast statistics shared by Statista. What’s more, the number of podcast listeners has basically doubled in 10 years. These numbers have a…