Global connectivity and cultural diversity are becoming more important in our increasingly interconnected world; thus, leveraging the expertise of multicultural influencer marketing agencies has become a game-changer for brands aiming to expand their horizons. We’ve analyzed the top 10 agencies that are not just reshaping the marketing landscape but are also driving unparalleled business growth.
Research MethodologyThe data presented in this report was collected using our weekly compilations of sponsored YouTube videos. The creator data showcased in this report was captured using the NeoReach Social Intelligence API. In order to qualify, and be included in our dataset, each video had to comply with FTC disclosure regulations. Our dataset consisted of
Branded content is a key strategy for expanding overall online brand reach as partnering with other brands and influencers helps introduce your business to new audiences. While branded content has taken many different shapes and forms over the years, Instagram is working to streamline the process with their new set of tools.Instagram branded content tools
The future of business is all about customer experience. In 2023, companies will be more critical than ever to differentiate themselves by going above and beyond what’s expected of their clients. A recent survey indicated that 60% of customers who did more business with companies attribute their choice to good customer service. This may be lower than 2017’s
Not all businesses have the time, skill, or inclination to undertake in-house online marketing campaigns. Indeed, most large organizations prefer to delegate their marketing activities to specialist agencies rather than have to compete for the top talent in a field that’s not their specialty. On the other hand, many smaller businesses work with online marketing
As the hottest social media platform this year, TikTok has become the go-to marketing tool for most brands. But it’s important to develop informed TikTok marketing strategies to maximise your returns on the platform.17 TikTok Marketing Strategies: How TikTok Gained PopularityWhile it may seem like this platform shot out of nowhere, its distinctive short-form video…
Back in the early days of influencer marketing, many firms found the whole process of influencer discovery to be incredibly tricky. Indeed, some businesses abandoned the process merely because they had no idea where to discover influencers. As a result, the first version of our Definitive Guide to Influencer Marketing in 2017 included a sizable…
Make no mistake, social media marketing is still relevant and effective. Though, there are a couple of concerning trends. Engagement rates seem to be decreasing and growth is slowing down. Plus, after two years of limited face-to-face interactions, we all crave some human connection. Moving forward, it’s safe to say that if you dreaded corporate events…
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. The…
Today’s audiences have more reasons than ever to ignore us. They care less about our ads. They don’t have to read our articles. They won’t download anything unless it provides them with something of tangible value. They’ll scroll past your videos.The reality is that audiences don’t trust brands as much as they trust other people.…
Unlike traditional digital marketing strategies used by eCommerce businesses, when it comes to marketing a SaaS company there’s usually just one main goal. That goal is to get prospects to sign up for a software demo, free trial, or, ideally, a paid plan. So, it’s key that you hire the services of a marketing agency that…
Hashtags are commonly associated with social media, more specifically Twitter. As a matter of fact, Twitter was the first social media platform that adopted hashtags formally more than a decade ago. Since then, it has become widely popular on other social media platforms, including YouTube. While you can virtually turn any word into a hashtag, not…