20 SaaS Marketing Agencies to Help Get More Sign-ups in 2022

Unlike traditional digital marketing strategies used by eCommerce businesses, when it comes to marketing a SaaS company there’s usually just one main goal. That goal is to get prospects to sign up for a software demo, free trial, or, ideally, a paid plan. 

So, it’s key that you hire the services of a marketing agency that specializes in SaaS marketing specifically and not any digital marketing agency. Not only will marketing agencies that have a proven track record working with SaaS companies know how to get more sign-ups, but they’ll also truly understand your unique product. 

To help you save time that you can instead spend on your business (or yourself, we won’t judge), we’ve done the homework for you. We’ve scoured the web and present to you 20 of the top SaaS marketing agencies that you can add to your shortlist. 

20 SaaS Marketing Agencies to Help Get More Sign-ups in 2022:

20 of the Best SaaS Marketing Agencies

1. Disruptive Advertising

Disruptive Advertising is one of the leading conversion rate optimization agencies and is trusted and loved by big SaaS brands like Adobe. However, they’re quite strict about which types of businesses they’ll work with and have established their own criteria. One of the main criteria is budget. They usually work with budgets of a minimum ad spend of $5,000. Also, SaaS businesses that will gain the most from their services generally have an annual revenue of more than $150,000.

Key services include: 

  • Paid search
  • Paid social 
  • Email marketing
  • Lead nurture marketing
  • Creative services
  • Website optimization

2. Volume Nine

The team at Volume Nine has helped B2B SaaS brands to generate inbound leads for more than 10 years. They understand that the target market of SaaS businesses faces unique issues and that the buying process is more complex. Armed with this knowledge, they can help your business to adapt your ideal customer’s online path to purchase.

Key services include:

  • Content strategy
  • LinkedIn outreach
  • Email drip campaigns
  • Website enhancement
  • Brand and messaging development
  • Data analysis

3. Bay Leaf Digital

Founded in 2013, Bay Leaf Digital is a full-service SaaS marketing agency that can help B2B SaaS companies to grow across various stages. So, whether you’re a startup company or have already established your brand, their team can help. For example, for startup companies, they can help them to narrate their story and create brand awareness, while they can help more traditional software companies implement innovative subscription-based models. 

However, you need to be able to sign up for a commitment of at least a year. So, don’t expect any quick fixes. 

Key services include:

  • B2B SaaS analytics
  • Content strategy
  • Pay per click (PPC)
  • Retargeting
  • Search engine optimization (SEO)
  • Marketing automation
  • Social media marketing

4. Inturact

According to their website, Inturact was the first product-led B2B SaaS growth agency. They use a data-driven, product-led growth strategy and the latest tech solutions to help you align your digital marketing with your sales goals. 

Their process is actually pretty straightforward. During the initial setup, they will get the ball rolling by putting together a team of key decision makers. Once the team has been identified, they’ll make sure that there’s agreement with regards to what your goals and metrics are. Using your data, their team will then proceed to identify powerful growth opportunities and implement inbound and paid services. The last step in their process is to evaluate the data and make adjustments where necessary to achieve the best possible impact. 

Key services include:

  • Web design and development
  • Content marketing
  • Graphic design
  • Data analysis
  • Inbound marketing

5. Cobloom

What sets Cobloom apart from many other SaaS marketing agencies is that their team has founded, bootstrapped, and sold a SaaS company. In fact, it’s this challenging experience that has urged them to start a marketing agency. By using their own extensive experience and skills that they’ve learned by making avoidable mistakes, they’re positioned perfectly to help others avoid their pitfalls.

Not only do they focus on growth marketing, but also specialize in helping subscription-service businesses with their pricing. To help you maximize revenue, they’ll help you to create or optimize a value-based pricing model. This means that they’ll help you to get more customers for a lower cost and expand your current customers by maximizing revenue per account.

Key services include:

  • Lead generation
  • Customer acquisition
  • PPC

6. Deviate Labs

As you would expect, an interesting name like Deviate Labs has an equally interesting backstory. Deviate Labs was founded by Chad Riddersen, a Silicon Valley investment banker, and Raymond Fong, a rocket scientist. Together the founders have also written a book, Growth Hacking: Silicon Valley’s Best Kept Secret. It’s the growth hacking framework that’s introduced in this book that forms the basis of their approach to marketing. Not only have they worked with virtually all industries, but to them the size of your business also doesn’t matter. From venture-backed startups to billion-dollar brands, they’ve worked with a wide range of clients. 

Key services include:

  • Advertising tactic audits
  • Creative growth hacking campaign ideation
  • Retargeting
  • PPC
  • On-site and off-site SEO
  • Email marketing
  • Content marketing
  • App store optimization
  • A/B split testing
  • Analytics

7. Directive

Not only is Directive regarded as one of the top performance marketing agencies, but they’ve also been praised for their SEO and PPC services. With regards to their SEO services specifically, they follow a customer-led approach. Instead of focusing solely on keywords and rankings, they use creative strategies to create good leads. 

Trusted and loved by well-known brands like Cisco and Sumo Logic, they’ve worked with over 200 of the top SaaS companies. For example, for Sumo Logic, they managed to increase new users from direct traffic by nearly 40%. 

If you choose to partner with them, you can look forward to efficient communication. Thanks to weekly call-ins, you’ll at all times stay informed about your marketing campaigns.

Key services include:

  • PPC
  • SEO
  • Conversion rate optimization (CRO)
  • Marketing analytics

8. Refine Labs

Refine Labs helps B2B SaaS companies to leverage key growth opportunities by implementing an effective marketing strategy that’s created for how customers buy in 2022. According to their website, customers that have worked with them for over a year have increased their direct website traffic by as much as 79% in some instances. 

What sets them apart from other SaaS marketing agencies is that they use their own proprietary SaaS growth framework, Pipe, that’s helped more than 60 B2B companies get results. That being said, their services don’t come cheap. Pricing starts at about $31,000 per month

Key services include:

  • Funnel analysis
  • Metrics and tracking
  • Demand marketing
  • Product marketing
  • Content strategy
  • CRO

9. NoGood

From startups to Fortune 500 brands, NoGood has been really good to a number of SaaS businesses. While they’re headquartered in New York, they also have offices in Miami and Los Angeles and some of their team members are based in Dubai and London. 

With regards to their marketing services for SaaS companies specifically, they’ve partnered with both early-stage and established companies in this industry. With the help of their high-ROI marketing strategies that strategically leverage SEO and content marketing, they can lower customer acquisition costs while converting high-quality leads into paid customers. For example, for an international SaaS brand, they’ve managed to boost the sign-up rate by almost 70%. 

Key services include:

  • Landing page design
  • Persona research
  • Competitor and market analysis
  • Performance marketing
  • SEO 
  • Content marketing 

10. HookLead

If you’re battling to get new customers and keep your existing ones happy, HookLead can help you to create a marketing funnel that gets results. Not only can they help you to get more users who sign up for trials, but also help you to land more paid subscribers helping you to increase your revenue growth.  

According to their website, what sets them apart from other marketing agencies is their level of experience. For the past 10+ years, they’ve created and implemented tested campaigns for software companies. 

Key services include:

  • Data-based optimizations
  • Custom market analysis

11. Roketto

Roketto is an inbound marketing and growth-driven design agency that’s based in Canada. While they initially started out as a boutique web design agency more than nine years ago, they’ve grown and expanded their services to include a number of other marketing-related services. In fact, in 2020, they’ve been recognized as one of the top digital agencies by Clutch. 

What makes them a great choice for SaaS companies is that they’re experienced at creating effective landing pages and content strategies that are aimed specifically at the SaaS sector. Plus, when you partner with them, you’ll get your own account manager (an experienced SaaS professional) who will check in with you on a weekly basis. 

Key services include:

  • Website design
  • AdWords
  • SEO
  • Content marketing

12. Kalungi

Based in Seattle, Washington, Kalungi can help you to achieve T2D3 growth. They offer a wide range of specialized SaaS growth marketing services for each of the three stages of B2B SaaS growth. If you’re in the Start stage, they’ll work with you for 6 to 12 months to ensure that the basic building blocks are in place. During this stage, their team of experts will help you with marketing-related tasks like customer personas, product pricing, and marketing automation infrastructure. Be forewarned, the first three months will be really intense. 

Key services include:

  • Segmentation
  • Website refresh
  • SEO
  • Analytics
  • Product pricing
  • Loyalty campaigns
  • Content marketing
  • Paid and organic search marketing

13. Heinz Marketing

Based in Redmond, Washington, Heinz Marketing describes their team as strategic planners, creative problem-solvers, and data-driven marketers. Their goal is to help their B2B clients to create immersive customer experiences and accelerate revenue. Not only will they help you with the actual marketing, but they will also work with you to identify and understand your target audience. This way, you’ll gain a much better understanding of how your ideal customers buy which will make it easier to market to them and engage with them moving forward. 

Key services include: 

  • Industry insight research
  • Data-driven marketing campaigns
  • Content marketing strategy
  • Pipeline development

14. NinjaPromo

Founded only a few years ago in 2017, NinjaPromo has already received a number of awards for their digital marketing efforts. Their team of creatives and marketing masterminds has helped their clients to create powerful, high-quality assets. While they’ve worked with companies in various industries, they mainly focus on helping crypto, fintech and B2B businesses. 

Key services include:

  • Brand positioning
  • Social ads
  • Content marketing
  • Email marketing
  • SEO
  • Video production
  • Influencer outreach

15. Hey Digital

For help specifically with PPC marketing and CRO, be sure to check out Hey Digital. They solely work with B2B tech and SaaS companies, making them an ideal choice if you’re working in this niche.

Trusted by more than 35 of the top SaaS companies that include the likes of Hotjar, SocialBee, and Lokalise, they can help you to improve your current PPC strategies. For example, for SocialBee they’ve managed to increase their trial sign-ups by more than 620%. 

When partnering with them, you can look forward to weekly calls and shared Slack channels. You’ll also get your own PPC specialist, ad creator, and custom landing page designer. 

Key services include:

  • PPC management
  • Landing page design
  • Chatbots

16. Huemor

For help specifically with web design and development, you can check out Huemor. Their team has created industry-leading websites that offer first-class, memorable user experiences for a number of SaaS and tech brands. Their team of in-house designers will help you to create custom icons and graphics as well as a visual style guide to make sure that your branding is applied consistently. 

They, for example, helped BetterCloud to reduce their bounce rate by 17% and increase the average session duration by nearly 50%. Though, it’s not just user experience that they managed to improve. After they redesigned BetterCloud’s website, the company also enjoyed an increase of 50% in demo sign-ups. 

Key services include:

  • Analytics and research
  • Brand strategy
  • Third-party integrations
  • Content strategy
  • Digital strategy
  • Conversion optimization
  • Copywriting
  • On-site SEO

17. SimpleTiger

Trusted by well-known names like Bitly, SimpleTiger focuses specifically on SaaS businesses. Also, unlike many of the other agencies listed above, their main focus is search marketing. You can either sign up for a complete solution or choose to focus on individual areas such as link building. When partnering with them, communication will occur via a shared Slack channel, but there will also be scheduled weekly check-ins. On top of that, you’ll also receive monthly reports with key metrics about your organic growth. 

Key services include:

  • Paid advertising
  • Keyword research
  • Technical optimization
  • Content marketing and creation
  • Link building

18. Single Grain

Based in the heart of Silicon Beach, Single Grain is regarded as one of the top Google Ads agencies and so if you need help specifically with Google Ads they can be a great partner. As a Google Premier Partner, they’ve managed campaigns across nearly every industry, including SaaS, and have worked with the likes of Crunchbase and Amazon Ale. 

Not only do they specialize in Google, but their online marketing team also specialize in Facebook, podcast advertising, LinkedIn, TikTok, and Instagram. Once they’ve successfully increased your site traffic, they’ll also help with conversion rate optimization to ensure that no ad spend is wasted. 

As a matter of fact, they’ve created their own SaaS product, ClickFlow. This means that unlike many other marketing agencies that also work with businesses in this category, the team at Single Grain has an intimate understanding of the strategies that work and hurdles that SaaS businesses often face. 

Key services include:

  • Content marketing
  • Google Ads
  • Conversion optimization
  • Facebook advertising
  • PPC

19. Xander Marketing

Founded in 2009, Xander Marketing is a full-service SaaS marketing agency and has worked with more than 150 SaaS products. From generating more traffic to increasing leads and ultimately winning new customers, their team of marketers can help your business to become an industry leader.  

One of the benefits of partnering with them is that they’re quite flexible. They offer three packages, each with a number of plans. Also, unlike many SaaS marketing agencies that require a long-term commitment, Xander Marketing is happy to work with clients on a retainer or project basis. For example, you can either hire them just to design a conversion-orientated landing page or go for a full SaaS website that has all the bells and whistles like a searchable resource center, conversion form, pricing page, FAQ page, etc. 

Key services include:

  • Conversion optimization
  • SaaS branding
  • Website design
  • SEO
  • PPC
  • Content marketing
  • Email marketing 

20. SmartBug

SmartBug is an internationally recognized marketing agency that has over 250+ awards and recognitions, 800+ certifications, and hundreds of five-star reviews behind their name. To mention just one of their most recent achievements, in 2021 they were included on the Adweek Fastest Growing Agencies list for the third consecutive year. 

Though, it’s not only their own growth that’s important to them, but also that of their clients. As a full-service marketing agency, they can help with everything from strategizing to data analysis and everything in between. Though, if regular communication is at the top of your priority list, keep in mind that unlike many of the other SaaS marketing agencies mentioned, they offer only biweekly updates and not weekly check-ins. 

Key services include:

  • Website design and consulting
  • Branding
  • Paid search and social
  • Video marketing
  • SEO
  • Public relations

Wrapping Things Up

With increasingly more companies allowing their employees to work remotely, SaaS solutions are in demand. According to Statista, the cloud computing market was valued at over $340 billion in 2021, with SaaS accounting for nearly half of the total. 

So, the question isn’t whether there’s a market, but rather how to reach the ideal consumer and convert free trials into actual sales. Working with a SaaS digital marketing agency can make all the difference. Just know that rapid growth won’t happen right away and you might have to work with the agency for a few months, if not longer, before you can see a conversion rate increase. 

Source: 20 SaaS Marketing Agencies to Help Get More Sign-ups in 2022

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