In the intricate realm of digital marketing, retargeting stands as a pivotal strategy, focusing on re-engaging individuals who’ve previously interacted with a brand. While its potential is vast, the challenges it presents—such as ad fatigue and audience segmentation—are equally daunting. Recognizing these complexities, many businesses turn to specialized retargeting agency services, professionals adept at navigating
Want to give your plain old photo a little bit of boost on Instagram? Whether you want to convey a specific vibe or share your favorite songs, Instagram now lets you add music to your regular feed posts. This can be a great way to add an extra layer of entertainment to your content and
Humans are visual beings. We retain more information when we see photos or videos about a topic than when we simply read about it. That’s significant in the context of marketing in general, particularly with the growth of social media marketing. Visual communication answers the audience’s growing demand to quickly receive vital and easily digestible information.
As new regulations get introduced, more and more websites are making space for individuals of all abilities and making accessibility a major focus. Instagram followed suit when the platform introduced auto-generated captions in 2022. This was a much-needed update as it created new opportunities for businesses and creators to maximize their content accessibility within the
Research MethodologyThe data presented in this report was collected using our weekly compilations of sponsored YouTube videos. The creator data showcased in this report was captured using the NeoReach Social Intelligence API. In order to qualify, and be included in our dataset, each video had to comply with FTC disclosure regulations. Our dataset consisted of
In this article, I’ll provide helpful strategies for creating and optimizing video content for personal branding. I’ll give tips on choosing suitable topics, crafting compelling stories, and utilizing video-sharing platforms to build your professional image. Ready to learn how to create winning social media videos for personal branding? Let’s get started! Quit creating personal branding content and start documenting your journey! I teach personal branding and speak at events nationwide. One of the questions I’m often asked is, “How do you come up with content ideas?” If you follow this one piece of advice, you’ll never need to worry about how to create engaging content again. Stop trying to create content and start documenting your journey. I spent hours every week trying to come up with ideas for videos to record, and it always seemed like a chore. My engagement was terrible, and I had difficulty convincing anyone to watch
Branded content is a key strategy for expanding overall online brand reach as partnering with other brands and influencers helps introduce your business to new audiences. While branded content has taken many different shapes and forms over the years, Instagram is working to streamline the process with their new set of tools.Instagram branded content tools
You’re scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you follow. Somewhere along the way, you come across a sponsored post from a tech brand showcasing a desk set-up with a stunning, multicolored keyboard that you know would be perfect for your home office.Thankfully, the image includes
Remote work has its perks. One of the benefits, and arguably the biggest one, is that in most cases you’ll find yourself “going” to fewer meetings. And, if you do have the odd meeting, you can only show up in a collar shirt with unbrushed teeth. We won’t judge. While you might not have to decide…
As the hottest social media platform this year, TikTok has become the go-to marketing tool for most brands. But it’s important to develop informed TikTok marketing strategies to maximise your returns on the platform.17 TikTok Marketing Strategies: How TikTok Gained PopularityWhile it may seem like this platform shot out of nowhere, its distinctive short-form video…
Make no mistake, social media marketing is still relevant and effective. Though, there are a couple of concerning trends. Engagement rates seem to be decreasing and growth is slowing down. Plus, after two years of limited face-to-face interactions, we all crave some human connection. Moving forward, it’s safe to say that if you dreaded corporate events…
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. The…