Remote work has its perks. One of the benefits, and arguably the biggest one, is that in most cases you’ll find yourself “going” to fewer meetings. And, if you do have the odd meeting, you can only show up in a collar shirt with unbrushed teeth. We won’t judge. While you might not have to decide…
At first blush, IMAI appears to be one of the newer kids on the block, with a founding date in 2019. But that doesn’t really tell the whole story. While the self-service platform—with its discovery, campaign management, influencer app, and AI-powered analytics—was launched to the public in 2019, there’s a lot more history to where…
Social news site Reddit has long provided support for cryptocurrency as a payment method for in-app purchases. From Karma and trophies to the conception of cryptocurrencies within the many subreddits, experimenting with cryptocurrency and native Reddit NFT assets shows promise for Reddit’s plunge in decentralized finance.Reddit NFT Crash Course: What Is Reddit?Founded in 2005, Reddit…
As the hottest social media platform this year, TikTok has become the go-to marketing tool for most brands. But it’s important to develop informed TikTok marketing strategies to maximise your returns on the platform.17 TikTok Marketing Strategies: How TikTok Gained PopularityWhile it may seem like this platform shot out of nowhere, its distinctive short-form video…
Back in the early days of influencer marketing, many firms found the whole process of influencer discovery to be incredibly tricky. Indeed, some businesses abandoned the process merely because they had no idea where to discover influencers. As a result, the first version of our Definitive Guide to Influencer Marketing in 2017 included a sizable…
Every business aims to deliver a seamless shopping experience for their customers, not only to drive conversions but also to win repeat customers. This extends to all the other channels through which you’re maintaining brand presence such as Instagram. Fortunately, the ability to tag products on Instagram makes it much easier for brands to deliver…
Make no mistake, social media marketing is still relevant and effective. Though, there are a couple of concerning trends. Engagement rates seem to be decreasing and growth is slowing down. Plus, after two years of limited face-to-face interactions, we all crave some human connection. Moving forward, it’s safe to say that if you dreaded corporate events…
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. The…
Today’s audiences have more reasons than ever to ignore us. They care less about our ads. They don’t have to read our articles. They won’t download anything unless it provides them with something of tangible value. They’ll scroll past your videos.The reality is that audiences don’t trust brands as much as they trust other people.…
The use of proxy websites and VPN services is contentious. Why would you want to browse the web anonymously? What do you want to hide? Only criminals want to hide their online activity, right?Truth be told, it’s not that straightforward. Sure, some people want to browse the internet anonymously for illegal activities. Though, there are…
Unlike traditional digital marketing strategies used by eCommerce businesses, when it comes to marketing a SaaS company there’s usually just one main goal. That goal is to get prospects to sign up for a software demo, free trial, or, ideally, a paid plan. So, it’s key that you hire the services of a marketing agency that…
Hashtags are commonly associated with social media, more specifically Twitter. As a matter of fact, Twitter was the first social media platform that adopted hashtags formally more than a decade ago. Since then, it has become widely popular on other social media platforms, including YouTube. While you can virtually turn any word into a hashtag, not…