Back in the early days of influencer marketing, many firms found the whole process of influencer discovery to be incredibly tricky. Indeed, some businesses abandoned the process merely because they had no idea where to discover influencers. As a result, the first version of our Definitive Guide to Influencer Marketing in 2017 included a sizable…
Make no mistake, social media marketing is still relevant and effective. Though, there are a couple of concerning trends. Engagement rates seem to be decreasing and growth is slowing down. Plus, after two years of limited face-to-face interactions, we all crave some human connection. Moving forward, it’s safe to say that if you dreaded corporate events…
Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size has grown from just $1B in 2016 to a projected $16.4B in 2022. The same statistics show the massive market share of micro-influencers. In 2021, approximately 91% of influencer marketing was done by nano and micro influencers. The…
Unlike traditional digital marketing strategies used by eCommerce businesses, when it comes to marketing a SaaS company there’s usually just one main goal. That goal is to get prospects to sign up for a software demo, free trial, or, ideally, a paid plan. So, it’s key that you hire the services of a marketing agency that…
Live Shopping apps have been described by the likes of Shopify and Forbes as the future of eCommerce. Don’t believe them? Maybe the following stats about live shopping will convince you otherwise: In 2021, it was forecasted that the livestream eCommerce industry will generate 11 billion US dollars. It’s anticipated that by 2024, the eCommerce…