With great popularity comes great competition. This is the case with selling on Amazon. You’ll need to bring your A game if you want your ads campaigns on this platform to work. However, pay-per-click (PPC) ads on Amazon can be confusing. If you’ve used PPC marketing before on channels like Facebook and Google, you’ll already
Suppose you’re grabbing some dinner from McDonald’s. If you’re like most people, you aren’t likely to restrict yourself to merely a burger or two. You’re probably likely to want to add some fries and a drink, and maybe even a sundae to finish the meal off. McDonald’s realizes that most people prefer these combinations and
Excel is a powerful tool that helps you make quick calculations and derive insights from data gathered from various sources such as marketing data platforms. Most people see it as a spreadsheet application that stores data in tabular form, but in reality, it’s a robust computational tool that can solve complex problems.However, to be able
This Livestream Shopping Report is brought to you by our partner, the Influencer Marketing Factory. The report takes an in-depth look at the evolution of Livestream Shopping in the US and UK. Livestream shopping bonanza has been happening in China for a few years now. In 2021, the Chinese livestream market reached almost $317B, so
As most of the world continues to stay indoors, shopping trends and experiences continue to evolve. Specifically, online marketplaces have dramatically grown in the last two years. This year, it’s expected that US e-commerce sales will surpass $1 trillion for the first time—a prediction that was reserved for 2024 before the pandemic took place.But with
You’re scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you follow. Somewhere along the way, you come across a sponsored post from a tech brand showcasing a desk set-up with a stunning, multicolored keyboard that you know would be perfect for your home office.Thankfully, the image includes
Every business aims to deliver a seamless shopping experience for their customers, not only to drive conversions but also to win repeat customers. This extends to all the other channels through which you’re maintaining brand presence such as Instagram. Fortunately, the ability to tag products on Instagram makes it much easier for brands to deliver…
Choosing the right eCommerce platform to help take your business online is no easy task. Sure, you can always switch to another eCommerce platform later on, but you’ll only end up wasting valuable time. So, it’s best to get it right from the start. If you’re in the market for a platform and BigCommerce has made…
Live Shopping apps have been described by the likes of Shopify and Forbes as the future of eCommerce. Don’t believe them? Maybe the following stats about live shopping will convince you otherwise: In 2021, it was forecasted that the livestream eCommerce industry will generate 11 billion US dollars. It’s anticipated that by 2024, the eCommerce…
Amazon is the world’s largest and leading eCommerce platform with 9.5 million sellers worldwide and 300 million active users. For any serious Amazon seller, advertising is the way to stand out on the platform. Investing in PPC campaigns not only generates traffic in the short run but also improves a product’s organic ranking in the…
No business wants to lose its customers. In fact, several businesses allocate just as much effort toward maintaining their customers as to acquiring new ones. However, building customer loyalty is not a simple task. There comes a point in time when a customer simply stops doing business with you. What happens then? Do you go out…
With the plethora of avenues from which they can get information, a buyer’s path to purchase becomes a process that involves several touchpoints and interactions. When was the last time you searched for something online with the intent of buying? Perhaps you searched for an office desk for your new work-from-home setup? As a buyer, your…