If you’re a real estate agent, broker, or investor trying to stand out online in the areas you serve, this guide is for you. Real Estate SEO isn’t about tricking Google. It’s about helping potential clients in your city or neighborhood find your business when they search for a local expert they can trust.
This article shares practical Real Estate SEO tips to help you attract buyers and sellers in your market, plus how being featured on the cover of News Wire Magazine gives you a lasting SEO boost, billboard visibility, and a trust-building backlink to your site. (See #2 for more about off-page SEO)
1. On-Page SEO for Real Estate Agents
Start with the basics. Every page on your website should target the areas you serve and follow Real Estate SEO best practices:
- Title tags that include your city and service (e.g., “Top Realtor in Scottsdale for First-Time Buyers”)
- Meta descriptions that speak directly to local prospects
- Headings that include your neighborhood or region
- SEO-friendly URLs like
yourdomain.com/homes-in-scottsdale - Alt text on images with local keywords
Do Today:
- Update your homepage title to include your city and Real Estate SEO keywords
- Add the neighborhoods you serve to your About page
- Create a blog post like “Home Buying Tips for [Your City]” using Real Estate SEO strategies
2. Off-Page SEO (Building Links to Your Site)
Off-page SEO refers to all the activities that happen outside your website to improve your search engine rankings. For real estate agents, this includes getting backlinks from trusted websites, being featured in news articles or directories, earning client reviews on platforms like Google, and building a strong presence on social media. Off-page SEO tells search engines that your business is credible, relevant, and popular in the areas you serve. The more reputable sites that link to your content, the more likely your site is to rank higher in local searches related to real estate services.
3. Podcasting for Real Estate SEO
Launching a podcast is a powerful way for real estate professionals to boost their Real Estate SEO and build local authority. By hosting or appearing on shows that discuss real estate trends, neighborhood insights, and buying or selling advice, agents can create keyword-rich content that generates traffic long after each episode. Embedding podcast episodes on your site, transcribing the audio, and including local keywords throughout helps your site rank in the areas you serve. Plus, podcasts give you content to share on social media, build backlinks, and position you as the go-to expert in your market.
One of the easiest ways to get started is by getting booked on other people’s podcasts. Matchmaker.fm connects real estate agents with podcast hosts looking for expert guests. This can quickly grow your reach, build valuable backlinks, and boost your visibility for local Real Estate searches.
4. Local SEO That Brings in Real Leads
Local SEO puts you in front of your next client. These steps help you rank locally:
- Claim and optimize your Google Business Profile
- Include a business description with city and services
- Upload high-quality local photos
- Get client reviews that mention your city
- Embed a map and address on your contact page
Do Today:
- Request 3 new Google reviews from past clients
- Add your business to 5 local directories to improve Real Estate SEO signals
- Update your Google Business Profile photos
5. Blog Content That Targets Your City
Use blog posts to show your expertise in the local market and rank for Real Estate search terms:
- Write articles like “Best Neighborhoods in [City] for First-Time Buyers”
- Answer local questions (“What’s the average home price in [City]?”)
- Share local housing market updates to boost your content
Do Today:
- Publish a blog post with your city in the headline and Real Estate keywords in the content
- Add a CTA offering a local home buying guide
- Link blog posts to your listings and service pages to support your internal SEO strategy
6. Get Local Backlinks That Build Trust
Search engines rank sites higher when local websites link to them—this is a core part of Real Estate SEO:
- Partner with local mortgage lenders, title companies, or stagers
- Write guest posts for community blogs or news outlets
- Get featured in News Wire Magazine to earn a high-authority backlink and social proof
Do Today:
- Email 3 local blogs to pitch guest post ideas
- Share any press or media mentions on your site
- Apply for a News Wire feature that links to your site and boosts your Real Estate SEO
7. Optimize Your Listings to Rank Locally
Every listing is an SEO opportunity:
- Use unique property descriptions (not copied from MLS)
- Include the neighborhood, city, and key features in the title and alt text
- Link to related blog posts or neighborhood pages to support your linking structure
Do Today:
- Update three listing descriptions to add relevant local keywords
- Add a “Schedule a Tour” CTA to your listings
- Create pages for your top neighborhoods with links to listings and Real Estate-optimized content
8. Use Video to Own Local Search
YouTube and video content help you rank for relevant keywords fast:
- Film some videos titled “Living in [City]: What You Need to Know”
- Use keywords in the title, description, and file name
- Include a link to your site and a strong CTA
Do Today:
- Record a video answering a common buyer or seller question
- Upload with a title that includes your city and focus keyword
- Embed it in a blog post or homepage
9. Tools That Help You Show Up Locally
These tools help real estate agents dominate local search and improve their website:
- Google Search Console (track rankings)
- RankMath Pro (optimize pages)
- Ubersuggest (find local Real Estate SEO keywords)
- Canva (design visuals with local appeal)
Do Today:
- Connect your site to Google Search Console
- Find your top 5 city-based Real Estate SEO keywords
- Optimize your homepage and About page with Real Estate SEO in mind
10. Convert Local Traffic Into Local Leads
It’s not enough to get visitors. You need them to take action, and Real Estate SEO is how you get them there:
- Offer free resources: relocation guides, checklists, market updates
- Add call-to-action buttons across your site
- Use a simple contact form or scheduler plugin
Do Today:
- Create a one-page lead magnet titled “Buying a Home in [City]?”
- Add a form and CTA to your homepage
- Pin your News Wire Magazine feature for instant Real Estate SEO credibility
Get Featured to Build SEO and Authority
One of the fastest ways to build trust and get a powerful Real Estate SEO backlink is to be featured in News Wire Magazine. Here’s what you get:
- A 1000–2000 word article with your story, SEO-optimized
- Permanent backlinks to your site and/or landing page
- Social media promotion and syndication
- Amazon Fire TV interview
- Billboard advertising (for selected features)
Apply Now: DM @MCurtisMcCoy or contact us directly.
Final Tips
- Focus on helping your local audience find you
- Use city and neighborhood names across your content
- Be consistent and keep publishing Real Estate SEO-optimized posts
Real Estate SEO isn’t about ranking nationally—it’s about showing up in the neighborhoods where you sell. Use these tips to grow your visibility, get found in local searches, and close more deals.
