Tips to create a good slogan

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. This article was updated on September 26, 2021

Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of recall in consumers and differentiate yourself from the competition.

1631904975 eslogan nike

Nike

Its origin comes from a Scottish Gaelic word that means ” battle cry “.

For a slogan to be successful, you must be clear that it will represent a constant reminder of what your business does . The success of a slogan is seen when customers or prospects repeat it over and over again.

A good slogan must contain a maximum of eight words, must clearly identify the product or service, and highlight the benefits that make it special. It is a phrase that captures, defines and synthesizes in a few words the conceptual idea of your product or service.

Here are some tips when thinking about your new slogan:

Highlight your properties compared to the competition

Think about what are the elements that the products or services of the competition do not have? and create a phrase that represents it.

Original and concise

Use metaphors, images, rhymes, rhythms and other elements to create a slogan that is hard to forget.

A good resource is word games. You can also use popular phrases and give them a twist, to adapt them to your product.

Consider that from a marketing point of view, a long slogan does not generate the desired impact, because it increases its linguistic and syntactic complexity. Therefore, if it is not short and memorable, it is not a slogan.

Make the brand rhyme with the slogan

It is a technique that has been very successful, it is called an “incorporated brand” rhyme, and it consists in that the product brand rhymes with the phrase.

The brand as an implicit concept

In this case, the slogan goes “without an incorporated brand” and is implicit in the brand. A good example is: Breakfast of Champions (Kellog’s Corn Flakes)

Summarize what the brand does

“If it’s Bayer, it’s good” is a slogan that represents exactly what the brand does and even describes the target benefit that is promised.

Do not forget that to develop a successful slogan you must have extensive knowledge of the business you want to promote, handle the advertising language well and the direction in which you move.

Check out the competition and other great catchphrases that will better help you create your own.

Source: Tips to create a good slogan

*This is a free press release. Upgraded press releases are ad-free!

Waymo self driving cars clog up San Francisco cul-de-sac

Residents of a cul-de-sac in San Francisco say their neighbourhood is regularly playing host to a gathering of Waymo self driving cars and they don’t know why.According to local news station KPIX, the self driving cars have been driving up and down the “dead-end” street at all hours of the day “for weeks”, with no…

Read Press Release

SB 9 Rezoning Could Impact High Fire Risk Areas: Firefighter

With a significant number of destructive wildfires affecting California in recent years, some residents are questioning the potential effect of new legislation aimed at increasing density in the state’s single-family zoned neighborhoods. Senate Bill 9 (SB 9), recently signed by the governor, appears to exclude very high fire hazard severity zones. However, Livable California claims that SB…

Read Press Release

Bank of Japan confirms central bank digital currency trial

CBDC trial has commenced by the Bank of JapanThe trial includes three stages, among which two phases are for Proof-of-ConceptThe bank revealed that the first phase will last for a year until March 2022CBDC or central bank digital currency has become something that almost every central bank is looking into. People’s Bank of China (PBoC)…

Read Press Release

Tips to create a good slogan - Click To Share

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp