Opinions expressed by Entrepreneur contributors are their own.

One of the biggest trends of the last decade was the emergence of the cloud infrastructure that people and businesses have come to fully rely on. When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.

Related: 7 Reasons Why Your Business Should Run On Cloud Accounting Software

What the cloud includes

When you are using a cloud-based system, you are essentially sharing and storing your information to an internal infrastructure that delivers different services. This includes data management, servers, software, databases and data storage.

Aside from having everything in one place, when your business relies on cloud storage, you are offering your employees to save their data and work all in one place, which is incredibly convenient and also quick. Along with the cloud comes all its vast services, including email, data analysis, audio and video streaming, and more. You also have both public and private cloud offerings, and even hybrids. The most popular and efficient type of cloud computing is that of Software-as-a-Service (SaaS). This involves the “licensing of a software application to customers.” These are usually on-demand or pay-as-you-go models.

Related: The Future of Healthcare Is in the Cloud

How it affects my marketing

As marketing has gotten more complex, traditional marketing partners need to make the evolution to cloud-based marketing automation to simply handle the rate of change and sheer amount of data a robust marketing platform will need to handle. The good news is, the offerings of the cloud could substantially improve your business and increase your revenue. First, its wherever, whenever approach offers flexibility and assurance, as people can access and use its services from any device anywhere and anytime. The utilization of the cloud can cut your spending on IT services and storage by an incredible percentage. If your brand requires customers to make appointments, reservations or meetings, cloud services can automate all of that — the scheduling, management of company and personal calendars, and automation of registration and sign-ups.

In all, the cloud and its services are something you should certainly consider when operating a growing business. The positive effects it can have on your employees, customers and overall brand are significant. The adoption of a SaaS partner is also something to consider when trying to run automated marketing campaigns, advertisements promotions and more.

Related: It’s Time to Prepare for a Multi-Cloud Future

Source: The Emergence of the Cloud in Marketing

 15 readers,  1 today

The Emergence of the Cloud in Marketing - Click To Share

Other recent press releases

*This is a free press release. All upgraded press releases are ad-free!

World’s first Irish Pub in the metaverse launches in The Sandbox

NFT Marketplace: https://www.sandbox.game/en/collections/the-shebeen-irish-pub/229/The world’s first Web3 metaverse Irish pub, the Irish Shebeen, is launching in The Sandbox, a decentralized gaming virtual world, on March 17, St Patrick’s Day. It will be live for 12 days. People will be able to visit, undertake quests, mint NFTs, see local artists and find a treasure trove of Irish

 8,283 readers,  679 today

Oenophiles to Savor Over 200 Top-Rated Wines at Wine Spectatorâs Grand Tour 2023

Courtesy of Wine SpectatorThis year’s tour to feature 10 completely new wineries that have never previously poured at this highly anticipated annual event Oenophiles in Florida, Chicago and Las Vegas up for an unforgettable evening of exceptional wines are in for a treat. This as Wine Spectator’s Grand Tour 2023 promises event attendees the opportunity to sip

 26,154 readers,  642 today