Are Press Releases Still Relevant? – Check This Out!
In the past, press releases used to be very expensive and time-consuming to produce. In today’s social media-driven world, press releases are still relevant; however, press releases have transitioned into a more strategic tool that marketers can use for a much higher ROI on time and money invested. In addition, press releases are no longer the most costly way to let the media know about the news you’re sharing. Now, viral distribution potential makes them one of the most effective marketing tools available! How do press releases get distributed? Most press release distribution services offer different access levels, with some targeting specific industries or regions and others aiming for comprehensive coverage. In the past, many reporters complained about having their email inbox filled with dozens of unsolicited emails per hour from press release distribution companies that purchased bulk email distribution lists. Newer press release distribution services like News-Wire.com allow you