A press release is a quick and easy way to stay connected with media outlets, bloggers, and journalists who might be interested in what you have to say. To get the most out of this service, you should submit press releases regularly-especially when there is something new going on with your company or product!
The content of the press release you submit is up to you, but keep in mind that we’re trying to get links on authoritative websites. We’re also trying to make it easy for newspapers, magazines, bloggers, radio shows, and podcast hosts to become interested in sharing your story!
Below is a list of 10 ways you can use press releases to connect with media outlets, optimize for search engines, and increase traffic to your website.
1. Get Your Company Or Product In The News
Press releases are a great way to get your company or product in the news! There are dozens of media outlets publishing press releases or using them as source material when writing their own stories. Then, once they cover your story, you can show up on their homepage-and on Google and other search engines and social networks!
2. Write Headlines That Will Grab People’s Attention
The headline is very important-it will either grab people’s attention or not be read at all. So make every word count: aim to make it as short and punchy as possible while still containing keywords that relate directly to whatever it is you’re talking about.
3. Use Keywords, But Don’t Stuff
Use your keywords naturally in the copy-but don’t overdo it! If you stuff keywords into your press release, it will seem unnatural, and Google may penalize you for this. On the other hand, using a keyword once or twice, naturally in context with other words, is much more likely to get the attention of search engines than stuffing too many keywords into a single sentence or paragraph.
4. Formatting: Include Images And Links Within The Press Release
Make your press release easy to read by using subheaders and short paragraphs. Break up long blocks of text with images that relate to what you’re writing about. A single relevant image can significantly increase interest by readers in your topic.
Make sure your images are linked back to your website-this makes it easy for press release distribution services like ours to include them in the final press release.
5. Find Out What Works And Then Keep Doing It
Don’t stress too much about the specific methods you’re using to try and get links, social shares, or mentions from journalists. Be creative! Copy what works for other people, and then keep doing it until you thoroughly understand how it all works. There are loads of guides and tutorials online that can help you learn more about this process.
Distribute your content regularly so you can see what works and then continue using that approach.
6. Choose The Right Press Release Distribution Service
There are dozens of press release distribution services out there; most will charge you a set fee per press release, usually between $19 up to $799. You’ll want to choose a service with a good reputation, one that looks professional, and one that has been around for at least a few years.
It’s also essential to make sure the company or person distributing your press releases is an expert in their field and cares about what they do! For example, News-Wire.com launched in 1997, and personal branding expert M. Curtis McCoy recently acquired it.
Before taking over News-Wire.com, M. Curtis McCoy used press release distribution to have his companies featured by journalists in various publications globally. He used press releases to initiate contact with reporters, radio show hosts, and even land speaking engagements at Caesar’s Palace and other major venues.
7. Use Your Press Releases To Build Relationships With Reporters
We work hard to get your press release published on sites like CBS, Google News, and The New York Times.
Try sending out links to the original articles that were written about you or your company after these have been shared on social media by fans and customers. This will help build relationships with reporters who might want to write a story about you in the future! However, only do this once per reporter as it can be seen as spammy if you try doing it too much.
8. Don’t Forget About Local Media Outlets (or the “Mainstream Media”)
It’s easy to get caught up with trying to rank for keywords on Google and then forget about the local and mainstream media. But, if you think about it, getting your press release published in a major publication can be much more important than ranking on the first page of Google!
9. Stay Consistent With The Type Of Content You Are Sending Out
Suppose you send out different types of content. In that case, your press releases will seem less credible to reporters who are looking for information on whatever topic(s) that may relate to your business or product. Make sure all of your press releases and other “news” you share on social media match. This makes it easier for journalists and journalists to look for information on whatever topic(s) that may relate to your business or product. Make sure all of your press releases and other “news” you share on social media match-this makes it easier for journalists and bloggers to take you seriously.
10. Learn How To Write A Press Release (or Hire Someone Who Can)
A lot of people have a hard time writing press releases that are compelling enough for reporters to publish; there’s nothing worse than seeing an unreliable source wasting your information! The way around this is to make sure your press releases were written by a reliable person or team with some experience writing them.
11. Proofreading & Editing
One of our expert copywriters would be happy to proofread & edit your press release for you for a nominal fee. This can improve the quality of your press release without needing to outsource the proofreading and editing to another site.
12. Be truthful & have integrity
It may seem like an obvious thing to say, but you’d be surprised how many people try to get published by lying their way into a press release about a product or service they have nothing to do with. If you do this, then you’re not only risking your credibility but also the credibility of the person who distributed your press release! You’ll find that honesty is always better than trying to cheat the system.
13. Get To The Point With Your Press Release Text
If it takes more than 1-2 sentences for someone reading your press release text to know what it’s about, then there’s a good chance they will stop reading right away; this information can be presented in the “about” section of your website for those interested in learning more.
14. Short & Sweet Headlines For Press Releases
Make sure to use short and sweet headlines when writing a press release, they don’t have to be grammatically correct, but they should accurately describe what the press release is all about. Also, make sure to include keywords that relate to your business or product location so that someone searching for information on Google will see it when looking through results!
15. Is it littered With Keywords? Don’t Overdo It!
Using keywords all over your press releases is important, but if they are used too much, then it can seem like you are trying to hide something or that the content is misleading. So make sure the keywords & key phrases are relevant and not just added in for no reason at all!
16. Timing Is Everything
The timing of when you send out press releases about a specific topic can make a big difference as well. Suppose there’s a big event going on related to your business. In that case, sending out your press release ahead of time could get someone publishing an article before the event actually happens (and thus help establish even more credibility). If you waited until after the event has already happened, the reporter might see it as “too late.”
News-Wire.com offers a unique scheduling option that allows you to publish a press release with a publication date of your choice!
17. Frequency Is The Key
The more press releases you spread out (especially for the same topic) will help establish your credibility and also help to keep the topic on people’s minds longer. If you want to make sure your content gets seen by a larger group of people, then it might be a good idea to post new press releases whenever they can give fresh information to readers/viewers!
18. Stay Away From Click Baits & Other Tricks
This one goes along with #16 above because journalists are smart enough to know when someone is trying to trick them into writing something; if everything in your press release sounds too good or says too much without backing it up that it could risk getting declined from some sources, so don’t try to pull the wool over anyone’s eyes.
19. Get Your Press Release Distributed To Multiple Sites
Sending your press release to one site is good, and there are several popular sites that you can submit it to, such as Yahoo News, Reuters, or Business Wire. However, if you want your press release to have a significant impact, then make sure that you get it distributed across multiple websites or news wires instead of just one place!
20. Use Social Media & Blogs To Spread The Word About Your Press Release!
Social media can be used to spread the word about your press release; you can put it on Facebook, Twitter, or any other popular social network site. If there are bloggers who have previously written articles about similar topics, try contacting them and telling them to check out what you have to say by using a press release!
Once your press release is approved on News-Wire.com, it will include social media share buttons at the bottom so that you can share to your favorite social network! You can even invite friends or family to click the share button, which will significantly expand the distribution of your press release!
21. Stay Up-To-Date On Industry Happenings
Make sure to stay up-to-date with all of the happenings in the industry related to your business (if applicable) so that when it comes time for you to send out a press release, everyone else will already know everything mentioned in it!
22. Check Your Spelling & Grammar
This seems obvious, but unfortunately, many press releases skip this step because they think it’s not that important, but the truth is that if you can’t take the time to make sure it doesn’t have spelling or grammar mistakes, then you won’t be seriously taken as a professional and might end up with your press release being considered “spam.” Therefore, as mentioned in #11, we offer this as a professional upgrade to your press release if you’re not entirely confident in making your article sound great.
23. Call To Action (What Are You Asking People To Do?)
If you want people to talk about your press releases on social media sites, try including a call to action at the bottom of your press release so that readers who like what they read know exactly what to do next. For instance, let them know, “if you enjoyed this article, please pass it along!”
24. Make Sure It Has A Custom Slogan As The Title/Headline
It’s best to make your title catchy or memorable, so it will be easily recognized by readers who see it in a search engine or social media feed. If possible, try to keep it under 50 characters; the shorter, the better!
25. Don’t Copy Other Press Releases Word-For-Word Or Give Plagiarized Information
Even if you are writing about something that another company has already said, don’t copy their press release word for word because then you’ll look like you don’t know anything and have no originality of your own! And, technically speaking, even if they did say exactly what you’re saying before, this time around will be different because it’s coming from YOU!
26. Check The News On A Regular Basis
Make sure to check the news for current events! This is one of the most critical steps that you can take so that if there’s a breaking story about something happening now, you will be able to submit your press release timely and get it distributed everywhere right when people are reading it.
27. Testimonials From Customers/Clients
Submit press releases about how your product or service helped one of your clients to achieve their goals! If your product or service is mentioned in the bylines, but the results you provide are the article’s primary focus, chances are very high that your press release will gain massive distribution.
Don’t be afraid to show off your customers. They’ll appreciate you being able to mention them!
28. Use Keywords In Your Title To Help You Be Found
When submitting a press release on News-Wire.com, the keywords that you select will appear in the title of your press release. Make sure that at least one of them is relevant to the topic that your press release is about so that more people will find it when searching for those keywords online! Having a few keywords within your title will also make it stand out more and increase the chances of gaining distribution from major media sites.
29: Write A Great Lead
The beginning of your press release will be what grabs people’s attention. Try to make it sound interesting so that they won’t just skim through it and move on! If you have something new, exciting, or noteworthy happening with your business, try adding a question at the start of the press release so that readers who don’t know much about you will want to learn more from reading the press release.
30. Make It Shareable By Other Media Outlets & Bloggers
If you’re submitting press releases online (without using sites News-Wire.com), then take some time to look up all of the media sites in your niche and submit your press release to them as well. If you submit your press release using our service, your article will be instantly available via an RSS feed that is automatically syndicated to our contacts who are looking for relevant news articles!
As we mentioned in #23, you should finish your press release with a call to action. So get started now and submit your press release to increase traffic to your website!