With the plethora of avenues from which they can get information, a buyer’s path to purchase becomes a process that involves several touchpoints and interactions. When was the last time you searched for something online with the intent of buying? Perhaps you searched for an office desk for your new work-from-home setup? As a buyer, your…
A website acts like a digital storefront. It’s open round the clock which means that it’s always conversing with your target audience through its website design and content. As it’s such an important tool that’s always working on your behalf, you’ll want to make doubly sure that your writing is communicating the right message. If you’ve…
It’s anticipated that by 2023, podcast ad revenue will exceed $2 billion. What’s more, it’s expected to continue on the same trajectory to reach almost $3 billion in 2025. To put this into perspective, podcast statistics estimated that it was “only” $1.3 billion in 2021. So, there’s a lot of money to be made by…
With podcast engagement on the increase, podcasts have become one of the top tools that marketers can leverage. Nearly 60% of all US consumers who are older than 12 listen to podcasts, according to podcast statistics shared by Statista. What’s more, the number of podcast listeners has basically doubled in 10 years. These numbers have a…
It doesn’t take much to begin live-streaming on platforms such as Twitch, Facebook, and YouTube. We have written a guide on how to stream on YouTube, and the process is very similar on the other platforms. All you need for a simple stream is a webcam and computer (or even just a mobile phone), some…
The Litmus 2020 State of Email Report reveals that 80% of marketers would rather give up social media than email marketing. This statistic alone says more than enough about the value of email marketing. The report also shares that 78% of marketers feel that email is crucial to the overall success of a company (up…
With the help of Amazon DSP, you can purchase a wide range of display ads and video ads on a number of websites. Not only will you reach a much bigger audience, but you’ll also be able to take advantage of advanced targeting options. So, it really is a win-win. In Jungle Scout’s The State of…
Not every email that you get to send will be about something interesting like a new product range or upcoming sale. Emails, like account verifications and password resets, aren’t going to get anyone excited (if they do get you fired up, you probably need to rethink your social life), but they remain important. In fact,…
If you’ve always wanted to enter the fashion industry, selling T-shirts is a good place to start. It might not sound that extravagant, but the industry shows a lot of potential. According to data shared by Grand View Research, the custom printing T-shirt market was valued at nearly $4 billion in 2020 and is set…
Netflix is a lot older than many realize. Founded in 1997, it started as a small DVD service that allowed users to order DVDs by mail before it expanded to the service as we know it today. In fact, many of its subscribers today might not even be familiar with the concept of DVD and…
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that multitasking has become second nature to us, this medium allows us to get information while we continue with our daily lives, whether that’s commuting to…
Depending on your type of business, it might be time for you to start using purchase orders. The purchasing process is not always as straightforward as simply placing an order, receiving the goods, and paying the bill. What if you place an order only to find out too late that your go-to supplier is out…