Category: Influencers

How, exactly, do influencers make money? And how much? She’ll tell you

Last summer, Lynette Adkins was a fresh college graduate starting a corporate career at Amazon that she thought would be her ticket to financial freedom — the kind that seemed out of reach growing up in her middle-class family.She lasted only a year.Today, 23-year-old Adkins earns double as a self-taught content creator what she made…

7 Best Benefits Creators Can Offer on Patreon

Patreon is a wonderful way to monetize your YouTube channel, podcast, blog content, and any number of things. With Patreon, you can provide exclusive value to supporters (patrons) in exchange for a monthly payment. But to keep your supporters excited about supporting you month in and month out, you’ll need to offer them some incentives.…

‘A freebie is enough’: influencer gift posts trigger breaches in Australian ad standards

An Instagram post picturing a family in McDonald’s pyjamas holding McDelivery bags has exposed Australia’s regulatory “grey areas” in influencer marketing.Advertising in Australia is self-regulated. An independent body, Ad Standards, exists to enforce the industry’s voluntary code.The post, uploaded to the Instagram handle @SouthAussiewithCosi, which has 118,000 followers, pictured South Australian SAFM radio host Andrew…

Influencer marketing will be INR 900cr market in India by the end of 2021: Report

In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour that is the real fuel for the growth of the segment. The influencer marketing…

5 Tips for Promoting B2B Content Co-Created with Influencers

Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win. Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It’s social media marketing after-all. To help you get…

Top 18 Brand Monitoring Tools Every Brand Should Consider

As part of your brand’s social strategy, it’s key that you use a brand monitoring tool. This way, you’ll be able to de-escalate a situation or possibly even prevent a negative comment from gaining any momentum whatsoever.  Actually, it’s much more than just damage control. With the help of a good tool, you’ll also be…

Influencer marketing agency Komodo launches TikTok offering

Influencer marketing agency Komodo has launched its TikTok offering in Australia.The agency, which partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands in the creation of engaging and unique TikTok campaigns. The video-sharing platform became popular in early 2020 and was also recently announced…

13 Best Influencer Marketing Businesses 2021 Updated Worldwide Review – Blog

Notable work consists of the transformation of video game publisher Ubisoft into a worldwide leisure model and a new product experience and worth proposition designed for analytics firm Elsevier. Method welcomed Abraham Espinosa to the latter location as Design Director earlier this year. Some have known as the B2B market the quietest $120 billion business…

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