Press Release Category: Influencers

Metafluence: The First Influencer Platform Connecting Influencers, Brands and Audiences in The Metaverse By BTC Peers

Please try another search Cryptocurrency5 hours ago (Jan 19, 2022 03:00AM ET) Metafluence: The First Influencer Platform Connecting Influencers, Brands and Audiences in The Metaverse The Metaverse is disrupting the web 2.0 space and expanding its limits to what has now become web 3.0. This expansion is allowing influencers, brands, and audiences to experience the…

17 Content Calendar Ideas to Fill Up Your Publishing Schedule

When you’re creating a content calendar, deciding on your content planning tool is the easy part. Plus, you have the format all laid out for you within the tool or if you’re using something like Google Sheets, you can even use free content calendar templates and customize them as you need. The challenge begins when…

(Socially) shop ’til you drop: Social-commerce stats for the year ahead

The Influencer Marketing Factory (IMF)—an influencer marketing agency—wrote a mammoth report on what social commerce might look like in 2022. IMF co-founder and CEO Alessandro Bogliari told Marketing Brew it’s 91 pages long, with 30 quotes by social-commerce experts and a survey of a thousand US social media users.Lucky for you, we summarized some of…

Addressing the distorted perception of over-50s in adland

Ageism is one of the ad industry’s most common forms of discrimination, according to the WFA’s recent census, yet the issue is often left out of DE&I initiatives. Jeremy Hine, chief exec at MullenLowe Group UK, considers how we might begin to tackle this age-old problem.As someone in their early fifties, I am well aware…

A Comprehensive Guide to Customer Churn and Identifying High-Risk Customers 

No business wants to lose its customers. In fact, several businesses allocate just as much effort toward  maintaining their customers as to acquiring new ones. However, building customer loyalty is not a simple task. There comes a point in time when a customer simply stops doing business with you. What happens then? Do you go out…

Ring lights set alight creator economy amid pandemic gloom

Home / News / India /  How ring lights came to symbolise the heart of the creator economy Premium Instagrammer Naveen Singh (@bihariladka) with his grandmother, Maya Devi, who often features in his posts 4 min read . Updated: 10 Jan 2022, 11:41 AM IST Shephali Bhatt Ring lights saw a sharp rise in sales…

Fresca Joins Topo Chico In Coca-Cola’s Alcohol Lineup

by Les Luchter , Yesterday Constellation Brands on Thursday announced an agreement with The Coca-Cola Company to produce and market Fresca Mixed, a line of RTD cocktails based on Coke’s citrus-flavored soft drink.Constellation said its research shows adult alternative beverages as an $8 billion segment that’s projected to grow 15%-17% annually over the next three…

12 Elevator Pitch Examples + How to Write Your Own

It can happen anywhere. During a networking event, a chance meeting, an interview. That dreaded question. “What do you do?” How do you respond? If you have an elevator pitch, you already know what you’re going to say. For the rest of us, the ones who suddenly forget everything about ourselves when asked a simple…

11 vital marketing objectives and how to deliver on them – ReadWrite

Marketing is often at the forefront of the success and advancement of any business. In fact, it would be correct to say that marketing is one of the dimensions of the competitive advantage businesses look to gain over their competitors. The best part about marketing is that it offers indefinite room for creativity, innovation, and…

28 Row, a New App for College Women and Influencers

A new social app called 28 Row aims to connect college-age women, both for business opportunities and emotional support.Tumi Adeyoju, a student at the University of Houston, is a budding influencer. Through the app 28 Row, she said, she has connected with many content creators.Credit…Callaghan O’Hare for The New York TimesDec. 29, 2021, 5:00 a.m. ETTumi…

Shoppable Livestream Influencer Marketing: Is Social Media Turning into QVC?

Livestream shopping is coming to mobile, and it’s overhauling both e-commerce strategies and influencer marketing. How can retailers and creators master this new digital experience? Ever rolled your eyes at someone recording a live gig on their phone? In 2020, that changed. Livestreamed gigs took social media from a sharing platform where users posted about…