iHeartMedia Welcomes Sarah Von Mosel
iHeartMedia, Inc., the leading audio business in America, revealed that it has actually called Sarah van Mosel as Executive Vice President of the iHeart Audience Network (iAN).
The iHeart Audience Network– the next advancement of audience-based purchasing– is a brand-new service from iHeart that streamlines audio marketing. With stock sourced from the extensive iHeartRadio database and other premium publishers throughout streaming and podcasting, the iHeart Audience Network is the leading service brand names can count on to reach addressable audiences in premium audio stock at scale.
Each network project will enable brand names to open access to numerous services, consisting of innovative targeting that looks throughout channels, gadgets and habits to identify the ideal audience; and an upcoming unique brand name security tech tool, established by iHeartMedia in collaboration with Sounder, called Audio Intelligence, utilizing AI and artificial intelligence to inspect material versus the IAB’s requirements for brand name security. The iHeart Audience Network covers streaming and podcasting– with the included reach of broadcast radio too.
As Executive Vice President for the iHeart Audience Network, van Mosel will in addition help with iAN sales operations, publisher advancement and podcast slate collaborations for iHeartPodcasts, the No. 1 podcast publisher internationally according to Podtrac. With her experience as a force in the podcasting organization, van Mosel will work carefully with Carter Brokaw, President of Digital Revenue Strategy to strengthen iHeart’s ongoing development in the area. She will report to Conal Byrne, Chief Executive Officer of the iHeartMedia Digital Audio Group.
” The iHeart Audience Network is the very first and just audio market that flawlessly combines all types of audio with one typical set of audiences, and we’re delighted Sarah is bringing her know-how, vision and skill to take these special abilities to their complete capacity for marketers and publishers,” stated Byrne. “She’s been at the leading edge of development in podcasting from the really starting and her distinct point of view on the quickly growing medium will guarantee this endeavor ends up being the leading service for all brand names. The group is anticipating seeing where she takes iAN next.”
A veteran champ of the market and developer neighborhood, van Mosel most just recently acted as the Chief Revenue Officer at Stitcher, where she led podcast profits method throughout SiriusXM, Pandora and Stitcher. Van Mosel became part of the management group that managed Stitcher’s acquisition by SiriusXM in October2020 Following the acquisition, she was accountable for incorporating Stitcher’s sales company, setting instructions for income development, and scaling chances for podcast money making.
Van Mosel has actually likewise held several executive functions within the podcast area. As Chief Podcast Sales and Strategy Office at Market Engenuity, van Mosel constructed the money making engine for podcasts from PDX, Radiotopia, The Moth, and TED Talks Daily. In addition to supervising profits generation, van Mosel drove content acquisition and company advancement throughout 13 public media stations in the top 10 U.S. markets. Prior to Market Enginunity, van Mosel has actually likewise held senior positions at Acast and WNYC. In addition, she’s an establishing member of the IAB Podcast Working Group.
” My course to iHeart has actually been a long one, however each action of the method, has actually equipped me with the specific set of abilities I require to lock arms with this exceptional group,” states van Mosel. “Anyone who understands me understands I like to construct. I like to press the market forward. The group at iHeart is poised to totally change the audio market and I can’t wait to be a part of it.”