YouTube ad revenue dropped 2.5% YoY in Q1, but paid subscription sales increased 9%
The global digital advertising slowdown that took hold in 2022 continued to be a drag on YouTube [1,502 articles]” href=”https://www.musicbusinessworldwide.com/companies/youtube/”>YouTube’s ad revenue in Q1 2023 (ended March 31).However, YouTube parent company Alphabet saw significant growth in subscribers in the period – including for its music streaming service, YouTube Music [202 articles]” href=”https://www.musicbusinessworldwide.com/companies/youtube/youtube-music/”>YouTube Music.In its latest