Cerveza Victoria will commemorate Taco Day with NFTacos
This post was equated from our Spanish edition utilizing AI innovations. Errors might exist due to this procedure.
Alcoholic drink business are beginning to appearance to the metaverse and NFT’s to get closer to their target audience. It’s not simply about virtual distilleries and unique advantages for performances . No, there are likewise virtual tacos to commemorate Taco Day on March 31.
Cerveza Victoria , a Grupo Modelo brandname, has revealed that it will be raffling off a series of digital tokens (called Victoria NFTacos !) that can be exchanged for genuine tacos for an whole year. To takepart, users needto be of legal age and register on this website.
Victoria beer hasactually revered Mexican culture to produce a strong and distinguished marketing project. From the Day of the Dead to battling, through the mariachi and Mexican food. Last year the brandname produced Taco Victoria on the celebration of Taco Day. Created by chef Pablo Salas, the taco combined battered fish with pork skins to supply a distinct gastronomic experience. Now the brandname goes evenmore and takes its method to the digital environment. Although so far there are no evenmore information about the promo, the concept of NFTaco hasactually been adequate to drawin attention.
Victoria is a Vienna-type beer that started to be produced in Mexico in1865 It is thoughtabout the earliest beer in Mexico and Grupo Modelo (which gotten it in 1935) hasactually understood how to position it as a Mexican item, constantly highlighting nationwide pride. In reality, he hasactually integrated the term chingón, a 100% Mexican word, into his story.
This #TacoDay is accompanied by Victoria and lived with the surprise of the arrival of our veryfirst collection of digital tacos. https://t.co/fgkSYz5Zsh
– Victoria Beer (@VictoriaMX) March 27, 2022
TRADEMARKS AND NFT’S
The increase of NFT’s and the metaverse is unassailable. More and more brandnames are including virtual components to their marketing technique and not just in the United States, however throughout the world. There are plenty of examples: Kingship, the virtual band developed from the popular NFT’s Bored Ape Yacht Club; Adidas with a collection based on those exactsame NFT’s; the 12,722 tokens Bud Light launched for the SuperBowl.
The list is long and one thing is for sure: it will continue to grow.
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