Bundesliga: Advertisement Campaign Recognizes Special Relationship With U.S. Players

George Bello advertisement in the Atlanta Journal-Constitution. The wing-back signedupwith Arminia Bielefeld from … [+] Atlanta United this winterseason. (Photo by Mitch Martin/Atlanta United)

Mitch Martin/Atlanta United

There is a distinct relationship inbetween American gamers and the Bundesliga. This winterseason transfer window, the Bundesliga included U.S. gamers 60, 61, 62, and63 Ricardo Pepi signedupwith Augsburg from Dallas, Justin Che moved from Dallas to Hoffenheim, Kevin Paredes headed from D.C. United to Wolfsburg and George Bello moved from Atlanta United to Arminia Bielefeld. 

In what was a typically peaceful winterseason window for Bundesliga clubs, Major League Soccer endedupbeing the greatest exporter of gamers to Germany. A significant success story for the German top-flight, which renowned the celebration by taking out full-page advertisements in some of America’s most popular papers. 

Pepi and Che got a full-length advertisement in The Dallas Morning News, Paredes was included in The Washington Times, and George Bello in the Atlanta Journal-Constitution. “The Bundesliga is the location league for American gamers,” stated Bundesliga International CEO Robert Klein. “This project was crucial duetothefactthat we not just desired to commemorate the continued strength of this path, however we likewise desire U.S. soccer fans to continue supporting their nationwide group gamers as they take the next action here in Germany.”

Pepi and Che advertisement in The Dallas Morning News (Image offered by the Deutsche Fussball Liga).


With the addition of Pepi, Che, Paredes, and Bello, there are now 11 American gamers active in the Bundesliga. Only France (36), Austria (24), Switzerland, the Netherlands (both 18), Denmark (15) have more active gamers in Germany’s top-flight. 

“This enduring relationship dates back to 1964 when Andy Mate endedupbeing the veryfirst USA worldwide to play in the league,” Klein stated. “Since then, and especially in the last 3 years, this path hasactually endedupbeing a clear path for skilled U.S. gamers, with the Bundesliga alone including more American gamers than any of the other leading European leagues.”

It is undoubtedly an amazing relationship inbetween German and American football. When one looks at the all-time history of the Bundesliga, then just 12 nations had more gamers takepart in the Bundesliga. The list of present and previous gamers includes the likes of present LAFC head coach Steven Cherundolo (302 Bundesliga videogames), Chelsea star Christian Pulisic (90 videogames for BVB) and present stars Tyler Adams (RB Leipzig), John Anthony Brooks (Wolfsburg), Joe Scally (Gladbach), and Giovanni Reyna (BVB), he is strolling in the steps of his daddy, Claudio. The latter played 74 videogames for Wolfsburg and Bayer Leverkusen. 

The Kevin Paredes advertisement in the Washington Times. The winger signedupwith VfL Wolfsburg from D.C. United this … [+] winterseason.

Deutsche Fussball Liga

“These letters are an recommendation of the depth of quality that the U.S. has, and kind both a welcome to our brand-new arrivals and a linking point to our lotsof U.S. fans in their house markets,” Klein stated. “Soccer in the U.S. will continue to grow, and through ESPN+, our fans can see all of the live action as well as excellent stories around what it takes to be a expert gamer in one of the leading soccer leagues in the world.”

Both sides definitely recognize that they can advantage from this remarkable relationship. The Bundesliga has hadahardtime in the shadow of the Premier League and is now strongly attempting to sculpt out a specificniche in the American sports market. The U.S. males’s nationwide group, in the meantime, desires to develop a competitor for the 2026 World Cup that will be hosted by Mexico, Canada, and the United States. 

Manuel Veth is the host of the Bundesliga Gegenpressing Podcast and the Area Manager USA at Transfermarkt. He has likewise been released in the Guardian, Newsweek, Howler, Pro Soccer USA, and numerous other outlets. Follow him on Twitter: @ManuelVeth 

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