OverviewA big part of the process of bringing these reviews to you is the research done to understand the background of the company. This often begins at Crunchbase, where we find out the basics of the company and its founders, launching points for further research. Crunchbase always contains a descriptive blurb about each company, and
At first blush, IMAI appears to be one of the newer kids on the block, with a founding date in 2019. But that doesn’t really tell the whole story. While the self-service platform—with its discovery, campaign management, influencer app, and AI-powered analytics—was launched to the public in 2019, there’s a lot more history to where…
In the court of public opinion, influencers get a bad rap, often criticized as a group of vapid, navel-gazing youth ready to pitch any product for any brand that pays them. From a brand’s perspective, they are often seen as merely a collection of numbers in the form of social performance metrics. Their names may…
We used to say that there were two kinds of developers of influencer marketing platforms: those who saw an industry need and created software to address it; and those who saw a growing industry and wanted to cash in on it. Well, we can now add a third kind of developer: those who built out…