Businesses rely on effective sales trajectory management to close deals. The first step in this process is lead generation, which is considered one of the most critical aspects in business development. Lead generation is the backbone of all sales. It is a way of producing prospective clients for your business and capturing their interest and
Email marketing is one of the oldest forms of digital marketing, and it remains highly successful for many businesses. However, you must be careful when mass sending emails, as you don’t want email service providers to think of your emails as spam. The secret to successful email marketing is sending the right emails to the
The Litmus 2020 State of Email Report reveals that 80% of marketers would rather give up social media than email marketing. This statistic alone says more than enough about the value of email marketing. The report also shares that 78% of marketers feel that email is crucial to the overall success of a company (up…
Not every email that you get to send will be about something interesting like a new product range or upcoming sale. Emails, like account verifications and password resets, aren’t going to get anyone excited (if they do get you fired up, you probably need to rethink your social life), but they remain important. In fact,…
There are various reasons why online shoppers decide to abandon their shopping carts. Whether it’s because it’s too difficult to enter their information or the page takes too long to load, it comes at a great cost to eCommerce businesses. As a matter of fact, according to research by Sucharita Kodali, a principal analyst at…