$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
“$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” is an essential read for business owners, marketers, and entrepreneurs. Alex Hormozi, through his experience building successful businesses, shares insights on creating compelling offers that attract customers and ensure substantial business growth. The book is structured to guide readers through understanding the market, pricing strategies, value creation, and executing compelling offers. Section I: How We Got Here Chapter 1: How We Got Here – In the opening chapter of “$100M Offers,” Alex Hormozi takes readers on a personal journey, tracing his path from the early stages of his career to becoming a successful entrepreneur. This chapter is more than a narrative of his professional life; it’s a deep dive into the experiences and challenges that shaped his understanding of business and offer creation. Hormozi recounts his initial struggles and failures, emphasizing the lessons learned from each setback. He