Opinions expressed by Entrepreneur contributors are their own. The number of companies using AI has grown significantly in recent years, from small companies up to giants like Google and Facebook. The rise of AI can be attributed to advancements in machine learning, big data analytics and cloud computing.But there is a lot of misinformation about what…
Growing a brand is a journey. Do it right, and you’ll be rewarded. Opinions expressed by Entrepreneur contributors are their own. What’s Nike’s symbol? What’s its slogan?Unless you’ve been cryogenically frozen for the past 50 years, you can probably answer both of these questions without thinking. Nike is one of the most well-recognized brands on…
Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work.1. Know how to target…
Opinions expressed by Entrepreneur contributors are their own. Pairing your team with a public relations agency is about relationship building and the relationship—the one between client and agency—speaks volumes about how your business is seen in the media. Despite the current landscape of quick, in-cloud collaboration and one-off gig marketing, PR should be held to a different…
Opinions expressed by Entrepreneur contributors are their own. Many startup leaders think that the more money they feed into their marketing budgets, the faster they’ll gain traction. For B2B companies, however, nothing could be further from the truth.A 2021 CB Insights study found that nearly 4 in 10 organizations hit rock bottom because they either outran their fiscal…
Opinions expressed by Entrepreneur contributors are their own. Earlier this year, Lindsay McCormick had the kind of problem that most entrepreneurs would love to have, but it was a challenge just the same. She’d built a multimillion-dollar company, Bite, with products that disrupted the sleepy tooth care industry and a great brand story. Bite was…
Opinions expressed by Entrepreneur contributors are their own. The affiliate industry today is growing rapidly, but it’s not simply from the overall increase in consumers shifting their buying habits to ecommerce. Affiliate marketing has long been a staple in most online retailers’ marketing mix, and it’s estimated that affiliate marketing currently accounts for 16% of…
Opinions expressed by Entrepreneur contributors are their own. Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to surpass 333 billion, a Radicati Group study shows. Not taking advantage yet of this highly popular communication channel? It’s not too late: You can…
Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to…
Opinions expressed by Entrepreneur contributors are their own. When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical to harnessing customer loyalty and turning prospects…
Opinions expressed by Entrepreneur contributors are their own. Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results?Those of us running smaller businesses, especially coaches and experts, have all been there. The sad reality is that most people get stuck in…
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