Press Release Category: Sales & Marketing

3 Ways to Test Paid Social Ads With a Purpose

Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible

5 Ways to Use Texting to Grow Your Sales and Marketing

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can

If You Are Not Over Delivering for Your Customers, You’re Not Doing Enough

Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their…

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method…

Why Video Ads Need to Be in Your Franchise Local Media Mix

Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should…

The Importance of Print Media and How It Can Benefit Your Brand

Opinions expressed by Entrepreneur contributors are their own. In today’s digital era, physical printed branding materials are often overlooked. A concerning amount of business owners are dismissing print media as “obsolete” and unnecessary. However, print media could be the most powerful branding tool that companies are missing! Some examples of print media include books, business…

7 Mistakes to Avoid in Your Sales Funnel

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through…

How Content Atomization Maximizes the Value of Brand-Creator Partnerships

Opinions expressed by Entrepreneur contributors are their own. Content atomization is the process of breaking down a brand’s narrative into many small pieces of content, each of which convey a small part of the broader story. For example, a brand like Nike might want to tell a big-picture story about the daring athletic feats its…

The Impact the Metaverse Will Have on Reaching Consumers

Opinions expressed by Entrepreneur contributors are their own. The development of marketing typically runs alongside technological developments. We’ve seen this with the printed press, television, radio and, of course, the internet. And by all accounts, we’re now on the cusp of the next great marketing leap forward.Much has been said, mostly just speculatively, about the…

How AI Ads Are Disrupting Marketing

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It’s is a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for…