Category: Sales & Marketing

Twitter will let you accept tips in Bitcoins with Tip Jar

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Twitter will now allow content creators to receive tips in the form of bitcoin from their followers and will launch a fund for users who are leaders in the audio chat rooms in Spaces, the company announced in a…

Netflix for free! This is how the free subscription that the platform is testing works

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Although other competitors have tried to unseat it, Netflix retains its position as the strongest streaming platform in the world. Perhaps that is why you can afford to launch a new subscription mode at no cost . That’s right,…

Free On-Demand Webinar: Heineken USA CEO Maggie Timoney Shares Post-Pandemic Strategies

In the next episode of Comparably and Entrepreneur’s Leadership Lessons series, host Jason Nazar speaks with a woman shattering the glass ceiling of an industry dominated by men, Maggie Timoney of HEINEKEN USA — the nation’s leading high-end beer importer and a subsidiary of Heineken International. From a single brewery in Amsterdam nearly 150 years…

5 Common Myths That Surround Self-Publishing

Opinions expressed by Entrepreneur contributors are their own. The publishing industry has undergone a radical transformation in recent years. Gone are the days where the traditional means of publication are the only options for aspiring writers.Self-publishing has taken the world by storm, but unfortunately, several long-standing myths make the process and reality unclear to those…

The ‘New Normal’ Isn’t Coming: 3 Ways to Build an Adaptive, Modern Agency

Opinions expressed by Entrepreneur contributors are their own. There will always be forces that throw your plans by the wayside and recalibrate — whether they take the form of political changes, a natural disaster, a cultural shift or a once-in-a-lifetime pandemic. So for marketers, the question is not “How can we plan for the new…

Improve SEO and Streamline Content Creation with This Automated Tool

Opinions expressed by Entrepreneur contributors are their own. These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing for a finite amount of digital traffic, how…

If You Don’t Have a Strategic Marketing Plan, You’re Setting Yourself Up for Failure

Opinions expressed by Entrepreneur contributors are their own. Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that…

6 products you thought were Mexican but are no longer so

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. Globalization and the opening of the market are phenomena that allow the arrival of products and investments to different countries. Likewise, many regional brands grow to the point of becoming attractive products for multinational firms that see themselves as…

Why Local Marketing Still Matters in the Digital Age

Opinions expressed by Entrepreneur contributors are their own. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services to market themselves nationally.The problem is that many of these businesses are giving up their local marketing efforts in favor of a national approach, believing it…

Panam and Cielito Querido Café collaborate to create this special edition of tennis

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own. To celebrate its 10th anniversary, the Mexican coffee chain Cielito Querido Café collaborates with the sports shoe brand Panam . “Walking on the Sky” is the name of the special edition of tennis that seeks to enamor its consumers…

5 Corny Jokes Will Get You Past Cold-Calling Gatekeepers

Opinions expressed by Entrepreneur contributors are their own. The Jungle Cruise has been a fan-favorite Disney ride for decades, but it wasn’t until Disneyland’s Imagineers took the plunge and introduced the comedy aspect that people really started to take notice of this ride. Of course, Disney oversees which jokes can be told, but they allow…

3 Reasons Why You Must Go Down the Rabbit Hole When Prospecting

Opinions expressed by Entrepreneur contributors are their own. The prospecting world is upside down and backward, just like the fictional Wonderland in Alice’s Adventures in Wonderland. It’s a place where the opposite of what would make sense in reality occurs.When you start making cold calls and enter this Wonderland, you may feel uncertain like Alice, unsure of what you’re doing or if it’s enough to be successful. In this crazy world,…

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