Press Release Category: Sales & Marketing

4 Reasons Your Business Should Work With An SEO Agency

Opinions expressed by Entrepreneur contributors are their own. It’s fair to say that most business owners know that Search Engine Optimisation (SEO) is the best way to grow a business online. Google provides us with a powerful tool that brings customers to your business.Yet SEO is being under-utilized by millions of small businesses and startups.

7 Pop-Up Ad Strategies for Advertising Success

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users respond to them. Show pop-ups at the

How to Enable Change in Your Team and Boost Your Customer Experience

Opinions expressed by Entrepreneur contributors are their own. One of the biggest challenges with customer experience (CX) programs is how to go beyond tracking a net promotor score (NPS), collect data, be able to take action and change behaviors that impact customer experiences. That’s because it requires your teams to understand how exactly their behaviors

Scale Your Design Production Automatically with Robolly

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great products and services don’t become great simply because the founder says they are. You need a message

What Colors Should You Use For Your Personal Brand? (and Why It Matters)

Opinions expressed by Entrepreneur contributors are their own. When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals? The first step

3 Ways to Test Paid Social Ads With a Purpose

Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible

5 Ways to Use Texting to Grow Your Sales and Marketing

Opinions expressed by Entrepreneur contributors are their own. You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement. Once you have customers’ attention, you can

If You Are Not Over Delivering for Your Customers, You’re Not Doing Enough

Opinions expressed by Entrepreneur contributors are their own. If the 2020s have taught us anything, it’s that companies can no longer simply meet the expectations of their customers or, even worse, fall short of expectations by overpromising and failing to comply on prior commitments. Instead, businesses should always aim to over deliver while surprising their…

The Importance of Aligning Marketing With Customer Decision-Making (the 4 Cs)

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four Ps” are a tried and tested method…

Why Video Ads Need to Be in Your Franchise Local Media Mix

Opinions expressed by Entrepreneur contributors are their own. As more and more ad spend dollars increasingly shift to digital channels, franchisors and franchisees are looking for new avenues to effectively reach their target audiences online. Running campaigns on channels like paid search and paid social are table stakes for any franchise today. But where should…