Automotive

Model Y Earns 5-Star Safety Rating From Euro NCAP

Achieves highest Euro NCAP Overall Score under the new protocol At Tesla, vehicle design is an iterative process through which we aim to make some of the safest cars on the road even safer. Today, Model Y is our latest vehicle to earn a 5-star safety rating from the European New Car Assessment Programme (Euro

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The DFEH’s Misguided Lawsuit

The California Department of Fair Employment and Housing (DFEH) intends to file a lawsuit against Tesla alleging systematic racial discrimination and harassment. This follows a three-year investigation during which the DFEH—whose mission is supposedly to protect workers—has never once raised any concern about current workplace practices at Tesla. Rather, the lawsuit appears focused on alleged

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Introducing Tesla Plaid Track Mode

Introducing Plaid Track Mode The Tesla Team January 6, 2022 Since Track Mode was launched in 2018 on Model 3 Performance, we have taken advantage of instant motor torque to make cornering on the track feel as natural as forward acceleration. This week, Plaid Track Mode is rolling out to Model S Plaid vehicles across…

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Introducing Software V11.0

Introducing Software V11.0 The Tesla Team December 24, 2021 Software Version 11.0 is here as part of our biggest holiday release yet. Introducing some of our most creative features, from a new Light Show function that lets you (or anyone with a computer) choreograph light shows to your own music, to new games and entertainment…

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Model Y Awarded IIHS Top Safety Pick+

Every Tesla is engineered to provide maximum safety for drivers, passengers and pedestrians. In 2020, Model Y earned a 5-star safety rating in every category from the National Highway Traffic Safety Administration (NHTSA), achieving our goal of making Model Y one of the safest vehicles available. This week, the Insurance Institute for Highway Safety (IIHS)…

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Automotive Press Release
M. Curtis McCoy

Automotive

A great automotive press release could be about a new product, technology, upcoming events or trade shows, mergers, new designs, etc. Anyone in the auto industry can benefit from submitting a well-written press release, but you’ve got to target your audience. If your company has a booth at the SEMA Show, that could be an excellent news topic to submit a press release about. Suppose you’ve created a new type of automotive wax or re-invented the tire, or done a really cool hotrod restoration. In that case, that’s another topic to write a press release about to gain targeted media coverage. Press releases help readers and potential buyers learn about and become interested in your company. The automotive industry is always looking for new ways to market its latest vehicles. A well-written press release can make or break a company’s marketing strategy. Here are some tips on how to write your own automotive press

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Regarding Today’s Jury Verdict

*Sharing this recent note to employees from Valerie Capers Workman, VP People: Hi Team, Earlier today, a jury in San Francisco decided that in late 2015 and early 2016 Tesla failed to make sure that one contract employee (Owen Diaz) was not racially harassed while he worked at the Tesla Fremont factory. I heard the…

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