Wired Wins Tourism Italy After Competitive Pitch

B&T Magazine

With the world opening up to international travel again, the Italian National Tourist Board [Tourism Italy] has appointed  The Wired Agency [Wired] following a competitive pitch process.

Focusing on digital performance, social media and influencer marketing, Wired’s goal is to inspire Australians and encourage them to travel to Italy again via video driven content across YouTube, Display, Facebook and Instagram.

Bringing to life the Italian lifestyle and culture, the video content forms part of a larger campaign developed by Smith Brothers called ‘Make IT Real’ which includes a consumer promotion that promises to transform users’ everyday photos and/or videos into iconic and beautiful Italian experiences.

Running for four months, the campaign has just kicked off driving consumers to the Make-it-real.com.au site, to upload photos or videos which will be converted into various Italian experiences where users can download and share to their social channels.

The Wired Agency’s managing partner, David Kennedy-Cosgrove commented on the win: “with Italian Heritage in our blood and our love of travel, we can’t wait to spread the word and remind people about how truly incredible and special Italy is.”

“We know how powerful video content is and with our agency’s purpose being to move digitally, humanly; we are looking forward to reconnecting Australians with one of the world’s most incredible destinations.”

Emanuele Attanasio, manager for Australia and New Zealand, Italian National Tourist Board, commented on the appointment of Wired for this campaign.

“We are very excited about launching our new campaign, “Make IT Real”, which coincides with the opening of international borders. So many of us are keen to get back and enjoy the scenery, the food and the Italian way of life.”

The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships.

Key clients include Pizza Hut, Assembly Label, Chatime, Maurie & Eve, Visit Korea, Viking Cruises, Georg Jensen, and TEDx.

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