Wired Wins Tourism Italy After Competitive Pitch

Wired Wins Tourism Italy After Competitive Pitch

B&T Magazine

With the world opening up to international travel again, the Italian National Tourist Board [Tourism Italy] has appointed  The Wired Agency [Wired] following a competitive pitch process.

Focusing on digital performance, social media and influencer marketing, Wired’s goal is to inspire Australians and encourage them to travel to Italy again via video driven content across YouTube, Display, Facebook and Instagram.

Bringing to life the Italian lifestyle and culture, the video content forms part of a larger campaign developed by Smith Brothers called ‘Make IT Real’ which includes a consumer promotion that promises to transform users’ everyday photos and/or videos into iconic and beautiful Italian experiences.

Running for four months, the campaign has just kicked off driving consumers to the Make-it-real.com.au site, to upload photos or videos which will be converted into various Italian experiences where users can download and share to their social channels.

The Wired Agency’s managing partner, David Kennedy-Cosgrove commented on the win: “with Italian Heritage in our blood and our love of travel, we can’t wait to spread the word and remind people about how truly incredible and special Italy is.”

“We know how powerful video content is and with our agency’s purpose being to move digitally, humanly; we are looking forward to reconnecting Australians with one of the world’s most incredible destinations.”

Emanuele Attanasio, manager for Australia and New Zealand, Italian National Tourist Board, commented on the appointment of Wired for this campaign.

“We are very excited about launching our new campaign, “Make IT Real”, which coincides with the opening of international borders. So many of us are keen to get back and enjoy the scenery, the food and the Italian way of life.”

The Wired Agency’s purpose is to Move digitally, humanly by specialising in strategy, insight and creative for content, social, search, placement & partnerships.

Key clients include Pizza Hut, Assembly Label, Chatime, Maurie & Eve, Visit Korea, Viking Cruises, Georg Jensen, and TEDx.

CADBURY Delivers Festive Cheer & Launches Chocolate Filled Christmas Collection

The Christmas countdown is on and CADBURY has provided an early celebratory gift, launching a range of delicious Christmas products perfect for gifting, sharing and enjoying in the leadup to Christmas Day. The debut drop fuses the family favourite flavours with a sprinkling of holiday spirit and includes a 3D Advent Calendar, CADBURY dairy milk […]

Image lead story Motio Wins Four-Year Exclusive Contract With Medical Centre Network IPN

Motio have won the exclusive media and content rights to Australia’s largest medical centre network, IPN. IPN operate in over 150 Health and Wellbeing environments across Australia and will be the self-described “perfect partner” for Motio. CEO of Motio, Adam Cadwallader said: “We have been working with IPN to integrate with its customer experience model […]

“It’s Just Disgusting”: Grill’d Ad By The Monkeys Cops Backlash After Breaking AANA Code Of Conduct

It’s said there’s no such thing as bad publicity. However, this ad and all forms of poo jogging arguably disprove it.

Nike Takes Steps To Enter The Metaverse With Virtual Sneaker Plans

Nike unveils its virtual sneaker plans. Still has virtually no plans to stop making its shoes in Indonesian sweatshops.

VCCP Group Launches Global Content Creation Studio Girl&Bear

VCCP group launches global content studio Girl&Bear. Alas, no porridge clients to speak of at the minute.

NSW Government Calls On Sydneysiders To Get Out Their Shovels

NSW Government calls on Sydneysiders to get out their shovels. Presumably to plant a tree, not dispose of a dead body.

Image lead story Domino’s Signs Better Chicken Commitment

Domino’s now using more ethical chicken. Confirms its pepperoni still contains anus, hooves, snout and intestine.

iProspect Fortifies Leadership Team With Three Key Promotions

Oliver Rapson, CEO iProspect Australia, announces today the promotion of three key members of the iProspect national team.

Indie Agency Connected Continues To Grow With A Slew Of New Client Wins

Growth trajectory continues for independent agency Connected with four new clients wins. Impressively for each client, Connected has been appointed to drive significant growth via digital transformation and paid digital media. The new clients are: IMB Bank Octet My Plan Manager Forever Projects Connected, founder and CEO, Laura Hamod Barnes (main photo), said: “Coming into […]

Wednesday TV Wrap: Gruen And Hard Quiz Snare ABC An Entertainment Win

After 13 years, Gruen is still going strong. That’s like 147 in adland years.

Queensland Health Launches Pro Masturbation Campaign “Give Yourself A Hand”

Masturbation is very healthy & natural. It’s just when it involves the Women’s Weekly & a gimp mask does it get weird.

Val Morgan’s Outdoor Bed Cinema Returns

The Outdoor Bed Cinema is back! However, arguably not the place for any raging hormone first Tinder date, however.

How I Quit Adland & Jumped The Gun On The ‘Great Resignation’

We’re in the midst of the ‘great resignation’, as the nation runs desperately short of witty puns for farewell cards.

Social Media Is A Hub For Progressive Ideas, So Why Aren’t Its Ads?

Social can be a hub for progressive ideas, but it’s had to work hard to get rid of nutters & conspiracy theorists.

BigCommerce Launches TikTok Advertising Coupon Program For Merchants

BigCommerce has announced a new advertising coupon program with TikTok to give matching ad credits to qualified merchants, encouraging them to explore TikTok’s suite of ad solutions with confidence, financial freedom and flexibility to expand audience reach and drive business growth. Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that […]

Kylie & Dannii Minogue Front New Buy Australian Campaign (Not That You’re Contractually Allowed To See It In Australia)!

B&T doubts the merits of Dannii Minogue in this “Buy Australian” campaign given her inability to ever sell any albums.

Mick Molloy Departs From Triple M To Pursue Creative Opportunities

Mick Molloy departs Triple M. Says he never wants to hear Foo Fighters’ ‘Learn to Fly’ again as long as he lives.

Facebook Officially Launches ‘Subscriptions’ Platform For Creators

After first announcing Subscriptions in June of 2020, Facebook has officially rolled out the initiative to more creators. The goal, according to Facebook, is helping creators make more money, earn a sustainable living, and have more control over the businesses they build on the platform. Subscriptions allow fans of a creator’s content to support them […]

Coles Launches Christmas Campaign Via DDB

The Coles Chrissie ad’s here with its three givens – Curtis Stone & a pav, sickly cute kids; no drunk, lecherous uncles.

JCDecaux Appoints Morgan Hannaford & Gemma Watkins To Sales Directors

JCDecaux unveils sales directors who’ve managed 1.5-metre social distancing within an inch for accompanying press pic.

Instagram Australia And Are Media Reveal ’25 Under 25′ Aussie Female Entrepreneurs

Instagram Australia has shared the inaugural ‘25 Under 25’ list of up-and-coming female entrepreneurs, in partnership with Are Media. The ‘25 Under 25’ receive exclusive access to the Instagram Academy, an exclusive digital accelerator program which includes digital training, advertising grants, 1:1 advice from Instagram’s sales teams. The program also includes exclusive mentorship from some […]

Alan Jones To Depart Sky News, Cites Contract Disagreement

Alan announces Sky departure. Farewell gift ideas include velvet cape & crown, punch goblets & Best of Barbra Streisand.

Rolling Stone Australia To Unveil The 200 Greatest Aussie Albums Of All Time In Partnership With Sonos

B&T predicting big things for Joe Dolce’s ‘Shaddap You Face’ & Craig McLachlan’s ‘Hey Mona’ in this best album survey.

News Corp Australia Accelerates Audio Growth With New Hires

News Corp Australia has announced three appointments for the company’s on-demand audio arm, NewsCast as part of its strategy for growth over the next 12 months. Hareem Khan and Nina Young have joined NewsCast as audio producers and Tiffany Dimmack as an audio editor. Khan joins the business from SBS where she was a producer on Dateline. Khan will be […]

Independent Podcast Toni & Ryan Surpasses One Million Downloads

The unlikely pairing of Toni Lodge and Ryan Jon has proven fruitful this week after the duo’s podcast hit a major seven-figure milestone, becoming one of a handful of independent Australian podcasts to reach one million downloads in two months. The pair met at ARN, where Jon now hosts workdays on KIIS FM Melbourne after […]

Fiftyfive5 Makes 33 Hires And Goes Global For Talent Search

Australia’s leading independent insight consultancy continues its growth trajectory with 33 new hires since July across Sydney, Melbourne, Auckland and Singapore.

Aussie Streaming Numbers Soar, With Netflix Number One & Disney+ The Real Mover

Aussies apparently turned to SVODs in droves during lockdown. Sofa reupholstering tipped to be the next big thing.

BWS Unveils Summer Campaign Via M&C Saatchi

Nothing says Aussie summer like a trip to BWS, does it? And B&T says that having spent much of the winter there, too.

FIFA’s New Indigenous-Inspired Logo For The Australia & New Zealand Women’s World Cup Revealed

Organisers thankfully go boomerang and kangaroo-free as logo for the 2023 Women’s World Cup is revealed.

Nestlé Partners With Local Rotary Clubs To “Celebrate Australia” In Heartwarming Campaign Via Lionize

The team at Nescafé Blend 43 has partnered with Rotary Australia to launch its brand-new campaign, “Celebrate Australia” via lionize. The campaign is designed to support the community spirit of six much loved Aussie towns. The six regional towns of Mallacoota, Broken Hill, Toowoomba, Busselton, Willunga and Strahan have been handpicked by Nestlé Professional to […]

Source: Wired Wins Tourism Italy After Competitive Pitch

*This is a free press release. Upgraded press releases are ad-free!

Li Auto Sales Surge More Than 200%. The Stock Is Rising.

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. https://www.barrons.com/articles/li-auto-stock-earnings-guidance-deliveries-51638178389 Updated Nov. 29, 2021 5:27 am ET / Original Nov. 29, 2021 4:33 am ET Order Reprints Print Article Investors should be pleased with third-quarter numbers from Chinese electric vehicle maker…

Read Press Release

We Talk to Marhaba DeFi about Ethical Issues and Faith Based DeFi Ecosystem

Faith-based decentralized finance (DeFi) solutions are rare.We had never come across a faith-based DeFi ecosystem until we discovered Marhaba DeFi.The Shariah-compliant decentralized finance (DeFi) ecosystem caught our interest as another use-case scenario that holds the keys to unlocking liquidity.We reached out to Deniz Dalkilic who is the CTO at MRHB (Marhaba) DeFi for more explanations…

Read Press Release

Wisibl – Making influencer marketing as easy as booking a cab | Product Hunt

ProductsTopicsBrowse products through topicsUpcoming productsSee what Makers are currently buildingCollectionsProducts curated by the communityTime travelMost loved products by the communityNewsletterThe best of Product Hunt, everydayLaunching soon?Read our pro tips to prepare your huntCommunityDiscussionsAsk questions, find support and connectStoriesTech news, interviews and tips from MakersMakers GrantGiving back and supporting our communityToolsFounder ClubAmazing deals to kickstart your…

Read Press Release

The 53 Best Cyber Monday Deals for $50 or Less

Roku Streaming Stick 4K Photograph: RokuAmazon, Best Buy, Target, RokuNearly every Roku device goes on sale around the holidays, but the Streaming Stick 4K is one of the most affordable options. Our Roku Buying Guide has in-depth information on the various models. Suffice it to say that this $30 stick should do the trick for…

Read Press Release

Wired Wins Tourism Italy After Competitive Pitch - Click To Share

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp