The Vevo DSCVR Artists to Watch list is one of the most influential tastemaker programs around – here are the latest hotly tipped acts to make the cut for 2022…
Sam Mackoff, Senior Manager, Artist & Label Relations, said: “Chiiild has made a name for himself occupying a space that is so uniquely his own. His dreamy tracks & genre-bending style make him one of the most exciting voices of this year.
“Back in May, Chiiild’s infectious music captured our attention and landed him a feature in our DSCVR series ahead of the release of his debut album. We are excited to welcome him back to the stage and continue the partnership as a part of this year’s Artist to Watch class.”
Chiiild added: “I am so honored to have been chosen as one of Vevo DSCVR’s Artists To Watch for 2022. It feels special to be back on the Vevo DSCVR stage for another performance alongside such an incredible roster of both international and domestic artists. Thank you to the team and all of the creatives involved that patiently helped bring my vision and the world of Chiiild to life.”
James Mecker, Manager, Music Programming, said: “Since taking the internet by storm with Honeypie, JAWNY has held our attention by propelling himself into project after project where in one instance, he may be grooving through a funky pop banger and in another he’s shredding on a distortion-heavy, lovelorn track.
It’s hard not to be reminded of Beck’s constant reinventions, this time through the voice of a 25-year-old who has experienced global events and personal heartbreak in the span of two tumultuous years. With his first tour since the pandemic currently underway, we’re excited to watch the next chapter of the artist formerly known as Johnny Utah get written in front of our very own eyes.”
Jordan Ferree, Manager, Artist & Label Relations, said: “It is evident Nija is a mastermind with her pen and can create captivating melodies with ease. The singer, songwriter, producer, is now taking her own advice and ‘switching positions’ by stepping out on her own. With her forthcoming project, Nija is no longer writing from the lens of other artists.
The visceral connection her fans have to her songs is only growing stronger now that Nija gets to own her artistry and relate on a more personal level. She writes from her heart, truth, relationships, and she’s not holding back. As a young Black woman, she has had to deal with people trying to confine her to an R&B box. With her voice, genre-bending style, and creativity – she has proven her versatility extends to many spheres and that she can really do it all.
She took over our stage with her R&B and drill infused track Ease My Mind along with On Call. We can’t wait to see where this new journey and creative freedom takes Nija next year and beyond.”
Nija added: “Being chosen as one of Vevo’s 2022 DSCVR Artists to Watch honestly means the world to me. I feel my artist career is just getting started so to be recognized by something as huge as Vevo is unreal. Super thankful for the platform to share my music with a new audience.”
Parul Chokshi, Senior Director, Talent booking, said: “I dare you to resist feeling when listening to Clinton Kane. Whether he is singing about obsessive love or gut wrenching regret, he pulls you in for a cathartic roller coaster with his raw, melodic voice and delivery. Clinton has a rare ability to unify music fans with his passionate emotional performances.
“No matter who you are, how you identify, or where you are from, everyone understands those intense, vulnerable moments that are inevitable in relationships. We’re delighted to name Clinton Kane as an Artist to Watch in 2022.”
Clinton added: “I’m humbled and grateful to be chosen as a Vevo DSCVR Artist to Watch! Thank you to Vevo and thanks to the fans and everybody. It’s incredibly wild to be chosen for this legendary honor.”Music Business Worldwide