UMusic Media Network introduced to ‘link brand names and partners’ with unique media from UMG

Universal Music Group [2,735 short articles] > Universal Music Group for Brands (UMGB), the worldwide collaborations department of Universal Music Group (UMG), has actually revealed its UMusic Media Network– a media and information platform developed to link brand names and partners with special media from UMG.


UMG states that the UMusic Media Network provides brand names access to its stock of video material, and covers its social networks platforms.

The platform will enable brand name partners to specifically access exceptional material, in addition to UMG’s information and insights.

The network likewise provides users the chance to “hypertarget” audiences at scale “through the most interesting video and artist driven material,” states UMG.

Partners will have the ability to use UMG main video, tunes and lyric videos, initial material, behind-the-scenes and artist vlogs, and way of life material from UMG-owned platforms such as Rebel Labs, Mercury Studios and Polygram Entertainment.

Additionally, the network provides top quality material and collaboration chances throughout the business’s labels and artists, states UMG.

UMG’s combined digital residential or commercial properties draw more than 150 million distinct visitors regular monthly throughout desktop, smart devices and tablets in the United States, the business declares.

Leading the UMusic Media Network is Richard Yaffa, Executive VP, Global Head of UMGB, and Morgan Buksbaum, Senior VP of Media and Properties at UMGB.

” The UMusic Media Network unites UMG’s unequaled artist lineup, marketing abilities and resources to empower brand names and partners straight.”

Richard Yaffa, UMGB

Richard Yaffa, Executive VP, Global Head of UMGB, stated: “The UMusic Media Network unites UMG’s unrivaled artist lineup, marketing abilities and resources to empower brand names and partners straight.

” Through this innovative brand-new platform, UMG artists can develop location programs specifically for brand names, offering our partners the capability to hyper-target culturally appropriate material where they have actually not had the ability to do previously.

” When marketers get in touch with culturally appropriate material and associate their brand name with our artists, customers feel higher brand name affinity and engage with those advertisements more actively.”

” The UMusic Media Network integrates the distinct cumulative resources that just UMG […] can supply to partners.”

Michele Anthony, UMG

Michele Anthony, Executive Vice President, UMG, included: “The UMusic Media Network integrates the special cumulative resources that just UMG, as the world’s leading music-based home entertainment business can offer to partners, producing an unique service that leverages and provides the reach, power and impact that fantastic music and artist material can bring, while developing worth for our artists, labels and our partners.”

Last week MBW found that UMG, through its Universal Music Production Music department, had actually introduced a brand-new sample service called Usample

According to the Usample site, the service uses a brochure of around 7,000 “uncommon” tracks, that, Universal states, come “from the depths of the [UMG] archive, digitised for the very first time because the initial pressings”.

The site likewise states that Usample’s AI software application permits it to separate or eliminate parts such as vocals or drums from historic tracks and after that supply involved stems on demand.

In 2021, 8 of the world’s leading ten-selling artists on the IFPI international charts were signed to or dispersed by UMG labels, states the business, consisting of BTS, Taylor Swift, The Weeknd and Glastonbury 2022 headliner Billie Eilish. Music Business Worldwide

Source: UMusic Media Network released to ‘link brand names and partners’ with special media from UMG

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