Tribe Dynamics, CreatorIQ Release Earned Media Value Rankings for the Top Beauty and Fashion Brands on Social
When developers share info about a brandname on social media, how much worth does that material drive for the brandnames discussed?
That’s the concern that influencer marketing platform CreatorIQ—the go-to softwareapplication partner for brandnames like AB InBev, Disney, Sephora, and Unilever—aims to response on a month-to-month basis through its month-to-month Tribe Top 10 report.
Created by its justrecently obtained Tribe Dynamics subsidiary, the Tribe Top 10 ranks social media’s top brandnames by Earned Media Value, a proprietary metric that measures the approximated worth of social engagement with digital made media. These rankings serve as a photo of how brandname/creator collaborations are resonating with audiences, and location a mathematical worth on the outcomes.
The report takesalookat the leading brandnames for U.S. and EMEA cosmetics and skincare, as well as U.S. haircare, high-end style, and garments. For example, this February:
– Gucci led the high-end style vertical with 5.9k developers creating $57.7M EMV—a 77% month-over-month boost.
– Fashion Nova led the clothing vertical by gathering $111.9M EMV from 2.8k ambassadors.
– MAC led the U.S. cosmetics area with $43.0M EMV, a 76% month-over-month development.
EMV designates a distinct worth to a piece of material based on the platform it was released on and engagement got from fans and customers. This worth is then associated to the particular brandnames pointedout within the post. EMV can be utilized to examine the made efficiency of specific marketing projects, and standard brandnames within their morecomprehensive competitive landscape.
For more insights, download the complete report here.
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