Wpromote challenges every client to think like a challenger—even century-old Whirlpool, which the agency is helping accelerate as a direct-to-consumer business. Wpromote has built that mindset through the development of its talent, investing in every employee to turn them into subject matter experts through training and mentorship.

Chief relationship officer Mike Stone says Wpromote prides itself on giving employees clear career growth. They, in turn, recruit more talent, which results in Wpromote building teams that clients like Avail, Spanx and Transunion love. And all that leads to 1,550% growth over the past three years. The agency is growing rapidly, with nearly 700 current employees, and it projects to grow to 800 by the end of 2021 and hit about 1,000 during 2022.

“We’re able to bring in a lot of high achievers, and we can give them a path for growth within our business,” says Stone.

Wpromote’s success with talent, he says, goes hand in hand with tech. Its Polaris tool fuels the agency’s nimbleness, helping automate tasks like monitoring the pacing and planning of media budgets and how well creative is performing across platforms.

Ultimately, that leads employees to think more about the strategy and less about work that could burn them out. “[Polaris] leads to more strategic conversations with the client to get to a better growth outcome,” Stone says. —Jameson Fleming