Influencer marketing is increasingly vital for brand success. But how to conduct successful influencer marketing on social, depends on the channel you’re targeting – one size does not fit all! How you find, leverage and measure influencers differs from TikTok to Twitter, to Instagram, and other platforms.
In this webinar, you will learn how to customize your influencer strategies for specific social channels and measure the success.
- Creating influencer strategies to leverage specific social channels
- Identifying the right influencers for your brand by channel
- Understanding the best metrics for maximizing ROI
Online, November 3 at 8-9am PT / 4-5pm BST
Mike has 15+ years’ experience developing marketing strategies, campaigns and content for addressing the needs of targeted audiences. His experience spans from product management and product marketing to demand generation and social media. .
Jenni bridges the gap between editorial and The Drum Studios to produce engaging branded content for a wide range of clients. A multifaceted writer and PR communications specialist, prior to joining The Drum, Jenni spent 10 years covering PR, marketing, content and social media as a freelance journalist and PR consultant across ad tech, marketing, digital publishing, IT, technology, eCommerce, among others.
In partnership with: