Swedish House Mafia sell master recordings and publishing brochures to Pophouse

In February, we informed you that Pophouse, the Swedish homeentertainment business led by previous Universal Music Group [2,636 articles]”>Universal Music Sweden employer Per Sundin, was  preparation to invest in music rights.

Today, (March 29) the business has revealed its entryway into the rights acquisition area by completely obtaining the master recordings and publishing brochures of electronic music stars Swedish House Mafia (including their author’s shares).

The arrangement, for an concealed amount, likewise consistsof the complete acquisition of the masters and publishing of Axwell^Ingrosso.

In addition, Pophouse states that it will type what it calls a “first-of-its-kind” joint endeavor with the group’s members to establish and enhance the Swedish House Mafia brandname worldwide.

Alongside today’s acquisition news, Pophouse has likewise exposed that it’s broadening the business’s sights beyond Sweden, to the UnitedStates and UK markets, and hasactually selected music market veteran and previous Capitol Music Group [376 articles]”>Capitol Music Group Chairman & CEO Steve Barnett to its Investment Advisory Committee.

According to a media declaration, Barnett hasactually been “charged with leading the business’s targeted outreach with UnitedStates and UK-based rights-holders to invest in and collectively develop upon the traditions of renowned homeentertainment brandnames”.

Barnett’s visit at Pophouse comes simply over after he announced his retirement (on December 31, 2020), following a 50-year profession in the music organization, consistingof 8 years at the helm of CMG.

Pophouse was formed in 2014 by ABBA member Björn Ulvaeus and EQT Founder and Chair of the EQT Board Conni Jonsson as a endeavor when the business produced the world-renowned ABBA Museum in Stockholm.

The business has giventhat broadened into various other ventures in Stockholm, Sweden, consistingof: Space, declared to be the biggest videogaming center in the world; Pippi at the Circus, a musical based on Astrid Lindgren character Pippi Longstocking, housed in the business’s Cirkus arena; and Nordic podcast home Perfect Day Media.

Pophouse is likewise the lead financier behind the ABBA Voyage task at a customized arena in London, which will home a year-round ABBA Voyage performance beginning in May this year, including avatars of the group accompanied by a 10-piece live band.

Swedish House Mafia bringin almost 19 million listeners a month on Spotify [2,758 articles]”>Spotify, and haveactually builtup billions of integrated streams and views.

The group will release their launching studio album, Paradise Again, on April 15 through Republic Records [139 articles]”>Republic Records. They justrecently had a struck with Sacrifice on The Weeknd’s brand-new album, Dawn FM.

The trio will embark on their Paradise Again World Tour in July, headlining significant celebrations and arena locations through November.

“I’m delighted to be signingupwith them and the whole Pophouse group as we create brand-new collaborations on behalf of artists in the UnitedStates, UK and beyond.”

Steve Barnett

Steve Barnett stated: ”I’ve understood Per and Johan for lotsof years, and have worked carefully with them on so lotsof ventures on behalf of artists.

“I likewise had the enjoyment of assisting to relaunch the remarkable ABBA brochure in America at Capitol, and [ABBA member and Pophouse founder] Björn Ulvaeus is merely one of the most innovative and forward-thinking artists and executives in the history of our company.

“I’m delighted to be signingupwith them and the whole Pophouse group as we create brand-new collaborations on behalf of artists in the UnitedStates, UK and beyond.”

”Swedish House Mafia is a groundbreaking trio that brought club music to arenas around the world, and they continue to pave the method in modern electronic and dance music.”

Per Sundin, Pophouse

Pophouse CEO Per Sundin included: ”Swedish House Mafia is a groundbreaking trio that brought club music to arenas around the world, and they continue to pave the method in modern electronic and dance music.

“We are so delighted to be partnering with them to inform that story for generations to come.

“While our landmark contract with them includes the acquisition of the recordings and publishing of their back brochure, it is our first-of-its-kind joint endeavor with the band’s members that exhibits the types of collaborations we are pursuing in our targeted growth.”

“It feels terrific for us to partner up with a business like Pophouse that will do much more than merely acquire our innovative work.”

Swedish House Mafia

Swedish House Mafia stated: “It feels excellent for us to partner up with a business like Pophouse that will do much more than merely acquire our imaginative work.

“Pophouse will invest funds, knowledge and resources to bring our music into locations of homeentertainment where it hasn’t been priorto and for brand-new audiences to find our tradition.”

”For Pophouse, an acquisition is simply a beginning point in the relationship.”

Johan Lagerlöf, Pophouse 

Pophouse Head of Investments, Johan Lagerlöf, stated: ”For Pophouse, an acquisition is simply a beginning point in the relationship.

“We are here to invest evenmore in brand-building activities that enhance artist traditions to brand-new audiences and establish brand-new profits streams as we’ve done so effectively in our other undertakings.

“Pophouse is not changing any existing stakeholder, however is signingupwith forces with artists’ existing groups and partners to grow the organization for all.”


In February, Pophouse revealed that Catherine Powell and Alexandra Lutz were signingupwith its Board.

Powell is presently the Global Head of Hosting at Airbnb, and was formerly Disney’s President of Parks, Western Region.

Alexandra Lutz is a partner at financialinvestment company EQT, whose investments consistof Swedish music success story  Epidemic Sound [32 articles]”>Epidemic Sound.

Other Pophouse board members consistof the firm’s Chairman and previous Manchester United executive, Michael Bolingbroke, who is Executive manufacturer for ABBA Voyage.Music Business Worldwide

Source: Swedish House Mafia sell master recordings and publishing brochures to Pophouse.

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