Snapchat, which now reaches over 600m month-to-month users, inks Augmented Reality collaboration with Live Nation

Snapchat has wentinto into a brand-new multi-year collaboration with Live Nation [398 articles]”>Live Nation.

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According to a Snap representative, the pact will see Snap “elevate efficiencies beyond phases and screens” through custom-made, immersive Augmented Reality (AR), powered by Snap Inc.’s innovative studio Arcadia.

At choose performances, guests can open the Snapchat Camera to see AR experiences “built into the experience of goingto a reveal”.

According to Snap, fans at celebrations will be able to usage AR to “try on merch, discover pals, find unique landmarks around the celebration premises, and more”.

The partership was revealed today as part of the Snap Partner Summit, where the business declared that its “Snap AR is currently at scale”.

Snap likewise exposed a string of brand-new statistics for Snapchat, consistingof that the app now reaches over “600 million month-to-month, and more than 330 million active users around the world”.

Additionally, Snapchat states that it now works with more than half a million partners, developers, and designers.

Over the past year, according to Snapchat, its users haveactually shared material from its partners’ apps, like tunes from Spotify [2,775 articles]”>Spotify or tweets from Twitter, over 6 billion times on Snapchat.

According to the Snap representative, over the course of the business’s multi-year collaboration with Live Nation, it will be “collaborating carefully with artists to extend their innovative canvas at performances, and working with some of the greatest celebrations in music”

Some of those occasions consistof Austin City Limits,  Reading and Leeds Festivals in the UK, Lollapalooza in both Chicago and Paris, plus The Governors Ball.



Electric Daisy Carnival will be the veryfirst to usage Snaps’s enhanced truth innovation in May.

Snap’s representative stated: “This year’s yearly Snap Partner Summit is focused on getting “Back to Reality” through enhanced truth, and how Snap AR is currently at scale. What was when a far off vision for computing overlaid on the world through AR is possible today through the Snap Camera.

“We’re continuously supporting our partners with brand-new tools and abilities that permit them to reach our neighborhood and grow their own company, on and off Snapchat. And we are astonished by the amazing experiences they’re structure.”


In November, Snapchat struck a offer with Sony Music Entertainment [1,166 articles]”>Sony Music Entertainment to consistof the significant record business’s artists’ music in the app’s library of certified music.

In March 2021, DistroKid [44 articles]”>DistroKid teamed up with Snapchat to let its artists disperse their music to the social platform.Music Business Worldwide

Source: Snapchat, which now reaches over 600m regularmonthly users, inks Augmented Reality collaboration with Live Nation.

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