Paul Greenberg Joins Rom-Com Entertainment Company Meet Cute
Meet Cute, the leading home entertainment business producing initial scripted romantic funnies for Gen Z and millennial audiences, revealed market leader and digital material leader Paul Greenberg as President and COO. In this brand-new function, Greenberg will take advantage of his years of experience leading home entertainment, digital, and innovation business and manage all material, marketing, and analytics for Meet Cute.
Greenberg was formerly CEO of Butter Works, a full-service digital video company offering AI-driven information analysis, innovative and production services, and technique. He likewise functioned as Executive Vice President & General Manager at A+E Networks, where he supervised the development of the # 1 program on Facebook, the # 2 program on Snapchat, several hit reveals on YouTube, and numerous effective top quality material marketing campaign, while growing A+E’s total digital video audience by numerous countless views. Concurrently, he ran FYI, among A+E’s cable television networks.
” Paul has unequaled experience leading material business and is the ideal partner to assist Meet Cute into its next stage of development,” stated Naomi Shah, CEO and Founder. “His competence in leveraging quality material to construct, grow, and maintain audiences will be exceptionally important as we check out brand-new profits channels, develop tactical collaborations, and broaden our multichannel existence.”
Greenberg’s executive experience likewise consists of acting as CEO of CollegeHumor, where he grew traffic by billions of views to make the business the # 7 YouTube channel and tripled income. He has actually likewise worked as CEO of Nylon, where he grew income 150%, and the brand name’s digital audience by 15 x, and President of SFX. As President, Digital of Time Inc. Way of life Group, he ran 10 digital homes, which grew 50% YOY.
Greenberg signs up with Meet Cute as the business leverages its natural development into brand-new home entertainment offerings. To date, Meet Cute series have actually drawn in more than 3 million listens, with month-over-month development as brand-new series are launched and a listener typical retention rate of 90-100% per series. Meet Cute just recently tattooed a skill and advancement handle A+E backed Range Media Partners to adjust a choice of Meet Cute’s stories into television series and movies, along with a handle Mare of Easttown manufacturer wiip to adjust a choose variety of Meet Cute stories into tv series.
” Meet Cute is poised to take the show business by storm, and I am enjoyed be signing up with Naomi in making Meet Cute the supreme location for stories about love, connection, and the human experience,” stated Greenberg. “Meet Cute is producing premier material that is resonating with Gen Z and millennial audiences, and its data-driven technique makes it an important IP incubator for Hollywood.”
To date, Meet Cute has actually produced more than 400 scripted romantic stories with numerous developers from various backgrounds and way of lives, leading to a material library that varies, inclusive, and reflective of the complete spectrum of human connection. Meet Cute’s most recent release is the romantic funny Green Mountain, a genuine and amusing tale of 2 brother or sisters discovering brand-new love versus the complex racial history of a remote Vermont town. Starring Owen Thiele ( Dollface, I Think You Should Leave), Green Mountain launched June 7, 2022 on Apple Podcasts, Spotify, and other audio home entertainment suppliers.