Pantone Reveals 2022 Color of the Year: Very Peri, a Symbol of Creativity and the Metaverse

Will 2022 be a year of agitated imagination? Pantone, a business understood for its color examples, appears to believe so. In homage to this positive line of thinking, it’s called Very Peri, a purple shade that it states emblematizes ingenuity, as its color for the coming year.

But “purple” might be a restricted descriptor for what Pantone labels “a vibrant periwinkle blue color with a vivifying violet red undertone.” Number 17-3938 in Pantone’s brochure, Very Peri is indicated to bring with it a sense of spiritedness and vitality.

” Blending the loyalty and constancy of blue with the energy and enjoyment of red, this happiest and hottest of all the blue colors presents an empowering mix of newness,” Pantone stated in its statement.

According to Pantone, Very Peri’s choice was likewise an action to a blossoming sector of the digital sphere in which shades such as this one can be seen with some degree of frequency. Its declaration described the metaverse, a catch-all expression for a world in which the limits in between digital and physical have actually completely imploded. In current months, the term has actually been promoted by Facebook and other tech business.

The pandemic was not discussed in Pantone’s declaration about Very Peri, nor was it in 2015, when the business called 2 colors of the year for 2021: Ultimate Gray and Illuminating. When Pantone selected Ultimate Gray and Illuminating, it likewise sounded a positive note, declaring that, put side by side, those 2 shades were “a color mix that provides us strength and hope.”