Until now, influencer marketing has been a bit of an outsider; an add-on to a marketing plan. But its influence over other channels cannot be ignored. When planning activity, it’s not a case of either or when it comes to channels but how each complements the other to reinforce your brand messaging. In this session, we look at how influencer and creator content can be utilized across channels (including TV, POS, OOH and social) in the most impactful ways and reveal key findings on the priming power that TikTok has on other channels within the marketing mix.

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