In the mix: The strategic power of influencers

Until now, influencer marketing has been a bit of an outsider; an add-on to a marketing plan. But its influence over other channels cannot be ignored. When planning activity, it’s not a case of either or when it comes to channels but how each complements the other to reinforce your brand messaging. In this session, we look at how influencer and creator content can be utilized across channels (including TV, POS, OOH and social) in the most impactful ways and reveal key findings on the priming power that TikTok has on other channels within the marketing mix.

Join the conversation

#InfluencingTheWorld

Source: In the mix: The strategic power of influencers

*This is a free press release. Upgraded press releases are ad-free!

Apple Global Battery Development Chief Moves to Volkswagen

A woman walks past an Apple logo in front of an Apple store in Saint-Herblain near Nantes, France, on Sept. 16, 2021. (Stephane Mahe/Reuters) SAN FRANCISCO—Apple’s global battery development chief, Ahn Soonho, has moved to Volkswagen to lead the automaker’s development of electric vehicle batteries, according to his Linkedin profile. This is the second time…

Read Press Release

How Much of All Money Is in Bitcoin?

After its launch in 2009, Bitcoin ushered in a new era of blockchain technology and digital currencies. Given all the talk about Bitcoin, you’d think it would be everywhere. Is that really true? How much is Bitcoin worth? Perhaps more importantly, how much of the world’s money is in bitcoins? With the price of BTC…

Read Press Release

In the mix: The strategic power of influencers - Click To Share

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp