How to Use the ‘Pipe Burst’ Approach to Level Up Your Amazon Selling Game

Opinions expressed by Entrepreneur contributors are their own.

While popular culture is sometimes critical of the self-proclaimed social-media “influencer,” influencers and independent content creators not only command the attention of vast audiences, but they also demonstrably increase sales for brands when properly employed. The clear ROI of influencer marketing is the reason why about 68% of U.S. marketers said they were using influencers this year  up from 62.3% in 2020. And 72.5% of those companies said they plan to employ influencers in 2022.

If you exclude the long-established practice of celebrity endorsements  the original “influencer marketing” application  influencer marketing in the digital era started when non-celebrity individuals began building huge audiences on their personal social-media accounts and brands started paying them for endorsements. The original social-media influencers were judged by their sheer number of followers.

Related: 11 Common Mistakes You’re Making With Influencer Marketing

Influencer marketing has matured since then. Brand marketers have learned that the biggest audience in the world isn’t worth much if it’s not very engaged. This is an important distinction that has solidified since the early Kardashian era: Niche influencers with smaller audiences can often drive more sponsored sales because those smaller audiences are typically much more engaged with the subject matter and products at hand.

This brings us to Amazon: the world’s largest retailer and a growing force in the social ecommerce space. The breadth of product offerings on Amazon coupled with its well-established position as the dominant ecommerce platform means that influencer marketing can drive exponential returns for Amazon sellers. Moreover, there are tactics for influencer marketing on Amazon that deliver benefits greater than the sum of their sales ROI.

The “Pipe Burst” approach

The “Pipe Burst” strategy for influencer marketing on Amazon is a method for both recruiting and effectively employing influencers while realizing some ancillary benefits that might not seem obvious at first glance. Here it is, step-by-step:

  • Find your niche influencers. They can operate on Instagram, Facebook, TikTok or any other social platform. Search for the hashtags that are relevant to your particular product. Oftentimes, the influencers with more modest follower counts  those in the 10,000 to 50,000 range  are more responsive and have more engaged followers than the Kardashians of the world.
  • Offer free products and exposure. Many influencers became influencers because they got hooked on the thrill of being popular online. As such, many of them value exposure and feeling in-demand more than actual money. The best approach for influencer recruitment is to compile a large list of influencers that might be appropriate for your particular product and blanket them with an email campaign offering them free product and exposure in exchange for unboxing or review videos that link back to your Amazon shopping page.
  • Coordinate timing and logistics. If you’ve targeted your emails properly, you should at this point have a group of appropriate influencers who are ready to work with you. In order to get the full effect of the “Pipe Burst” approach, it’s helpful to coordinate with your collection of influencers so that all of their reviews and videos are published during a one-week window. All of that simultaneous activity and traffic coming from off Amazon helps drive up your rankings.

That third step is the secret to the “Pipe Burst” approach for influencer marketing on Amazon: A surge in traffic, audiences and conversions juices Amazon’s ranking algorithm by virtue of organic traffic being funneled through your influencer campaign. Beyond the initial ROI of the campaign, this leads to increased sales far beyond the campaign end date.

Related: Affiliate vs. Influencer Marketing: Which Should Your Company Use?

The market is becoming increasingly competitive for Amazon sellers, and influencer campaigns are one effective way to stand out in a crowded space. By employing the tactics outlined above, Amazon sellers can leverage vast economies of scale at very little cost, which is always a wise business move.

Source: How to Use the ‘Pipe Burst’ Approach to Level Up Your Amazon Selling Game

*This is a free press release. Upgraded press releases are ad-free!

Willie Mays Exclusive NFT Sells For $50,000 At Auction

Willie Mays released this exclusive NFT that sold for $50,000 at auction on October 26, 2021. Mike Campau At 90 years old, Willie Mays is willing to evolve with the game. The legendary Hall of Famer has collaborated with the Costacos Collection to release an exclusive NFT, launching himself directly into the emerging blockchain collectibles…

Read Press Release

This AI Predicts How Old Children Are. Can It Keep Them Safe?

Predicting how old someone is based only on how they look is incredibly hard to get right, especially in those awkward early teen years. And yet bouncers, liquor store owners, and other age-restricted goods gatekeepers make that quick estimation all the time.Their predictions are often wrong. Now London-based digital identity company Yoti believes its AI-powered…

Read Press Release

White mushrooms recalled in Canada because of Listeria concerns

Carleton Mushroom is recalling sliced white mushrooms prepared for Metro Brands because of possible Listeria monocytogenes contamination. This recall was triggered by Canadian Food Inspection Agency (CFIA) test results. The products were distributed in Ontario, Quebec and possibly nationally in Canada. Consumers should not consume the recalled product described below. Recalled products: Brand Product Size…

Read Press Release

How to Use the ‘Pipe Burst’ Approach to Level Up Your Amazon Selling Game - Click To Share

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp