CO— partners with Entrepreneur.com to bring you a roundup of the best Entrepreneur articles each week. Below are this week’s favorites.
The ever-changing digital landscape has transformed the way people do business. Nearly every company has at least a basic online presence, including websites and social media channels. Customers are increasingly engaging with businesses online as well, seeking products and services that add value to and align with their lifestyle.
Running a successful digital marketing campaign — one that will resonate with your audience and drive growth — can seem like a daunting task. However, the digital landscape is full of opportunities waiting to be seized.
To help small business owners better understand the world of digital marketing, we’ve rounded up some of the best content from Entrepreneur.com contributors in the past week.
Take cues from the big names
Whether you’re just starting your company or simply want to refresh your marketing strategy, it can be helpful to look toward larger brands to see what they’re doing well. Adrian Falk, founder and CEO of Believe Advertising & PR, delves into one of the most successful brands of all: Nike. He highlights how the brand’s marketing has evolved over time and offers five key lessons for business owners to implement into their own digital marketing strategies.
Develop a digital marketing funnel
While larger companies such as Nike are easily recognized enough to utilize simple branding campaigns, this strategy doesn’t typically work for bootstrapped small businesses. As a result, many entrepreneurs have been advised to build their digital marketing funnels to capture potential customers. However, they may not know what a funnel is or why it matters. Deepak Karakaraju, CEO of LearnToday.com, explains the funnel concept and the importance of “warm leads” who are already interested in what your brand has to offer.
Though having millions of followers may be nice, it isn’t necessary for a business to bring in money and be successful.
Tap into influencer marketing
Influencer marketing is one of the fastest-growing avenues for brands to introduce their product to a wider audience. However, entrepreneurs may be wary of taking the leap if they are on a budget or simply don’t know how to manage their campaign successfully. As an influencer herself, growth and revenue strategist Gwen Lane encourages business owners to set those fears aside. She shares the advantages of partnering with influencers, then offers entrepreneurs three simple steps to running a successful influencer marketing campaign.
[Read more: How to Leverage Influencer Marketing]
Integrate content creation and content curation
For many entrepreneurs, content marketing is at the core of their business’ digital marketing strategy. Companies often create content for social media, email marketing and paid advertisements to generate brand awareness and generate leads. However, businesses don’t need to (and shouldn’t!) rely solely on content creation. A blend of content creation and content curation strategies can optimize results, according to Timothy Carter, CRO of SEO.co. Carter explains the difference between content creation and content curation, as well as how business owners can utilize both to their advantage.
Get in tune with your existing customers
Though having millions of followers may be nice, it isn’t necessary for a business to bring in money and be successful. According to Ramon Ray, founder at SmartHustle.com, all you need is to be in tune with your customers and continue to serve their needs. As Ray said, “To succeed in business, you need … to get your future customers to know, like and trust you.” To help entrepreneurs achieve this, he provides five steps to make money with a small online following.
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Published August 30, 2021