Haymarket Media Group Joins With Podcast Awards Ltd.
Haymarket Media Group revealed ts acquisition of Podcast Awards Ltd. (PAL), owner of the British Podcast Awards, Australian Podcast Awards and the Irish Podcast Awards. Haymarket will likewise end up being a partner in Podcast Day 24, a 24- hour non-stop worldwide podcast conference with live occasions in Sydney, London, and ending in New York.
Podcast Awards Ltd. will at first sit within Haymarket Business Media’s marketing interactions portfolio, together with leading brand names consisting of Campaign and PRWeek, with strategies to introduce more podcast occasions globally in 2023.
The British Podcast Awards were developed in 2017 by co-founders Matt Deegan and Matt Hill, later on handling the Australian Podcast Awards in 2019 and the Irish Podcasts Award this year. In 2021, they partnered with Radiodays Europe to develop the around the world occasion: Podcast Day 24, which unites developers, marketers and platforms from all throughout the world to share concepts, understanding and finest practice.
Speaking about the collaboration, Matt Deegan, co-founder of Podcast Awards Ltd., stated: Having run the Awards given that 2017, it was essential to discover the best partner that empowered us to continue to accommodate podcast developers huge and little and promote all the fantastic work they do. We have actually absolutely discovered that with Haymarket. Its international existence enables us to speed up development, be more enthusiastic and get innovative with chances that previously have actually run out reach.
Co-founder, Matt Hill included: Working with the Haymarket group oers a wealth of gain access to and chances for the sector– whether you’re making your programs at weekends or as your day task, this brand-new collaboration is going to have a favorable effect on what you make. We can now be more daring with our strategies to match all podcasters, much better show the requirements of the sector and have security for the future.
Kevin Costello, Chief Executive at Haymarket commented: This financial investment strengthens our position in the quickly growing audio area. We have actually seen the success of our own audio brand names, consisting of the Campaign Podcast, PRWeek Podcast, Third Sector Podcast, Rheum Advisor on Air and GP Online Podcast, and with our competence in the awards area, the addition of the Podcast Awards produces an ideal fit. The 2 creators have actually produced a fantastic item and we anticipate collaborating to even more establish the brand name internationally. We currently have strategies to release a Podcast360 occasion as part of our Media360 yearly suite of conferences, enhancing our dedication to serving an amazing material to our lineup of worldwide customers and audiences.
The winners of the British Podcast Awards, this year powered by Audible, will be revealed on 23 July, followed by the Irish Podcast Awards event in September, with the Australian Podcast Awards revealed at the end of the year. Podcast Day 24 is happening on Tuesday 4 October.