Monday, November 01
Early Registration at Hotel
Depart Hotel for Reception
Welcome Reception at Chicago Fire FC HQ
Reception Ends
Return to Hotel
Tuesday, November 02
General Registration & Continental Breakfast
*Times below are subject to change
Welcome and Opening Remarks
Inside the NFL: Fan Engagement, Media Consumption and Influencer Marketing
Tim Ellis, CMO, NFL
Ian Trombetta, Senior Vice President, Social and Influence Marketing, NFL
Community and a Cause: A Look at Angel City FC’s New Sponsorship Model
Marisa Sharkey, Co-Founder & President, Birdies
Jessica Smith, Head of Revenue, Angel City FC
The New Abnormal: Making Sense of a New Sports Marketplace
What You Need to Know about Crypto
MODULE / Property & Partner Collaborations
A look at the innovative ways sponsors and rights holders are working together to disrupt the status quo.
11:00 – 11:20 AM
Amy Azzi, Senior Director of Sports Marketing and Sponsorships, T-Mobile
Rachel Jacobson, President, Drone Racing League
11:25 – 11:45 AM
TBD
MODULE / Property & Partner Collaborations
A look at the innovative ways sponsors and rights holders are working together to disrupt the status quo.
1:45 – 2:05 PM
Doug Carnahan, Vice President, Corporate Partnerships, Chicago Bears
Mattias Stetz, COO, Rush Street Interactive
2:10 – 2:30 PM
TBD
PEPSICO: Brand Building, Shopper Marketing, Sports Marketing, Consumer Insights and Innovation
Chauncey Hamlett, Vice President & CMO, Pepsi Beverages North America (South Division)
Inside Michelob Ultra’s Investment in Women’s Sports
Kerry Scalora, Brand Director, Michelob ULTRA
Moderator: Michele Steele, Correspondent, ESPN
GATORADE: Youth Sports Marketing Efforts
Moderator: Rashid Ghazi, President, Paragon Marketing
Partner Insight: Relo Metrics
Brian Kim, CEO, Relo Metrics
Marc Reeves – former Nike executive
MODULE / Property & Partner Collaboration
A look at the innovative ways sponsors and rights holders are working together to disrupt the status quo.
4:55 – 5:05 PM / SESSION ONE
Joe Carr, CEO, Thrill One Sports & Entertainment
Ryan Lusk, Hot Wheels Franchise Management, Mattel
5:10 – 5:30 PM / SESSION TWO
Tyler Tumminia Commissioner, Premier Hockey Federation
Kate Manfred, Senior Vice President & Chief Marketing Officer, Discover
Closing Remarks
Networking Reception
Wednesday, November 03
General Registration & Continental Breakfast
Welcome
Featured Interview
Moderator: Rashid Ghazi, President, Paragon Marketing
Naming Rights and Your “Name” in Lights: What’s Hot. What’s Not with Brand Activation
More than a Sponsorship: Inside the Chicago Cubs and DraftKings Exclusive Deal
Oracle: Using Data and Analytics from Sponsorship to Enhance the Fan Experience and Team Performance
Ariel Kelman, CMO & Executive Vice President, Oracle
Navigating Marketing Opportunities: Name. Image. Likeness.
Blake Lawrence, CEO, Opendorse
Marshall Osborne, Head, Business Development, Gopuff
MODULE / Property & Partner Collaborations
A look at the innovative ways sponsors and rights holders are working together to disrupt the status quo.
11:45 AM – 12:05 PM
Kyle Sheldon, Senior Vice President, Marketing, Chicago Fire FC
Doug Veliky, Chief Strategy Officer, Revolution Brewing
12:10 PM – 12:30 PM
Zach Feldman, Senior Vice President, Partnerships and Revenue, Premier Lacrosse League
Clay Luter, Executive Vice President & Co-Head, Sports, Ticketmaster
It’s a Wrap: Insights and Takeaways from the Summit
Closing Remarks
Conference Concludes
Source: Group
