Gemini XIII Adds Content DivisionWith Investment in Diversion Podcasts

Gemini XIII, the podcasting radio markets’ brand-new house for premium audio material, marketing, and marketing services, reveals it has actually signed up with forces with Diversion Podcasts through a financial investment that will grow Diversion’s offerings under a brand-new premium podcast network called Diversion Audio. Diversion Audio will end up being Gemini XIII’s material department and, together with its brand-new marketing and advertising groups, will be magnificently poised for development and success in the audio market.

Diversion Audio will take advantage of sibling business Diversion Books’ huge publishing possessions and author relationships to provide a concentrated material design distinct to podcasting: broadening IP from books, authors, and characters into the podcast medium as initial audio material throughout both high-frequency episodic programs and absorbing narrative restricted series.

Diversion Audio’s podcasts will drive brand-new audience neighborhoods and inform expert-driven stories that derive from Diversion’s book titles, broadening them with extra neighborhoods and inform expert-driven shops from Diversion’s book titles, broadening them with extra interviews and visitors, archival research study, and narrative styles formerly untouched. Diversion Audio’s podcasts will cover the categories of thriller, love, parenting, music, history, service, and sports.

Diversion’s podcast I Am Kobe, established with iHeartPodcasts, was just recently bestowed 2 Web Awards, Best Sports Podcast 2022 and People’s Voice Winner. Later on this year, Diversion will release Season 2 of the multi-million listener struck series Good Assassins, among the top 20 most significant brand-new podcasts of2021 In addition, Diversion’s hits consist of the # 1 greatest brand-new sports podcast of 2020, The Dream Team Tapes

Scott Waxman, Founder of Waxman Literary Agency and Diversion Publishing Corp, will lead the newly-expanded network, Diversion Audio. He has actually been included with lots of New York Times bestsellers and released a broad series of authors from Mark Cuban to Ursula K. Le Guin to existing successful phenomenon, V.E. Schwab. Diversion Publishing owns the publishing rights to countless book titles throughout fiction and non-fiction classifications. Waxman produced Diversion Podcasts in 2020 to establish brand-new, immersive, episodic stories in audio.

Waxman will lead the brand-new network together with Jacob Bronstein, SVP of Content and Development, who has actually invested his profession in book publishing, podcast and audiobook production, marketing, and tech. Bronstein has actually helmed numerous audio jobs with authors consisting of Tom Hanks, Ken Burns, Jeffrey Wright, and Judy Blume, and has 3 Grammy Awards for productions with Barack Obama and Bill Clinton. At Apple Inc., Bronstein led the marketing companies for Apple Podcasts, Apple Books, and Apple News and has actually operated in the podcast area with brand names consisting of Criminal Content, Lemonada Media, Insider, and Spooler.

Mark Francis, Co-Founder of Diversion Podcasts, is Diversion Audio’s SVP of Production and is an acclaimed veteran home entertainment executive with more than 3 years in the audio market as an author, manufacturer, and director. Francis assisted release the SiriusXM platform consisting of 15 years as the Senior Director of Talk Production forming the noise of programs and channels consisting of Andy Cohen, Martha Stewart, and numerous others.

Gemini XIII is led by co-founders and nationwide audio veterans Spencer Brown, CEO, who formerly established Cadence13 and Dial Global, and Charles Steinhauer, Gemini XIII’s COO and previous of Westwood One. The business just recently revealed its acquisition of The Infinite Agency, a full-service digital ad agency based in Dallas, TX, and Phantom Producer, the world’s very first trademarked audio imaging service that consists of web and mobile app interface and makes expert audio production completely mobile. Gemini XIII is based in New York with workplaces in Dallas and Sydney, Australia.