Yard Ventures Uses Libsyn’s AdvertiseCast

Libsyn logo 2022Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for developers and marketers, revealed a tactical offer in between Libsyn’s AdvertiseCast, the market’s premier podcast marketing market that links podcasters, and Backyard Ventures, a full-service collaborations service for developers. The partnership is created to guarantee Backyard Ventures’ lineup of developers take full advantage of the complete capacity of their material with the addition of Libsyn’s Automatic Ads, a programmatic marketing service.

Austin-based Backyard Ventures concentrates on linking its customers with exceptional brand name partners. The business supports brand name advancement and earnings generation throughout podcasts, social networks, video, and newsletters, and represents such noteworthy podcast developers as Ryan Holiday, A Little Bit Culty Manager Babe Podcast Going after Excellenceand Granger Smith. The Libsyn collaboration allows those developers to access the versatility and speed of programmatic purchasing and construct an income stream from their podcast with little to no extra effort.

Libsyn’s Automatic Ads permit developers to monetize their podcast by dynamically placing advertisements. The automated advertisements option lets developers to pick where they desire their advertisements to run– pre-roll, mid-roll, or post-roll. Unlike live checks out, Automatic Ads are simply that– automated– not an irreversible part of a podcast. They are placed in real-time and even enable developers to monetize their back brochure. For brand names, Automatic Ads makes it possible for contextual importance, purchasing effectiveness, and vibrant insertion, permitting marketers to reach high-value audiences with pertinent messages.

Matt Cisneros, Founder of Backyard Ventures, stated, “Since the first day, Backyard Ventures has actually been totally concentrated on producing the most chances and income for our customers and this collaboration with Libsyn even more strengthens our efforts. Our lineup of customers is the lifeline of this company and using a programmatic collaboration will just assist in our efforts in providing exceptional service.”

“Backyard Ventures is a fast-growing independent entity with a strong management group that has a fantastic eye for high quality programs. Our brand-new pilot collaboration is concentrated on establishing reliable money making efforts for a choose group of podcast customers,” stated Dave Hanley, Chief Revenue Officer, Libsyn’s AdvertiseCast. “We’re anticipating pressing the limits of what programmatic podcast marketing is capable for both Backyard Ventures’ growing lineup of developers and the brand names that are leveraging podcasts as part of their marketing mix.”

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