Audiomack broadens licensing arrangement handle Universal Music Group, covering Africa, the UK and Canada

Streaming and discovery platform Audiomack has actually tattooed a licensing contract with Universal Music Group [2,733 posts] > Universal Music Group (UMG).

The offer makes UMG material readily available to Audiomack customers in nations throughout the African continent, the UK and Canada.

The arrangement in between the 2 business broadens on a previous licensing contract in between Audiomack and UMG for the United States.

With this brand-new extensive arrangement, a curated choice of UMG material is offered now for Audiomack users in 16 African nations.

These nations are Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia and Zimbabwe), together with the UK and Canada.

UMG states it will likewise supply Audiomack a complete brochure offering for its premium customers in Africa.

In partnering with Audiomack to make its material offered throughout Africa, UMG signs up with the similarity Distrokid, who struck a handle Audiomack in 2021, and Warner Music Group [2,104 short articles] > Warner Music Group, who in the very same year signed a licensing handle Audiomack for essential African areas consisting of Ghana, Kenya, Nigeria, South Africa and Tanzania.

WMG initially got in into a collaboration with Audiomack in August 2019, marking the platform’s very first licensing handle a significant label.

” Millions of listeners throughout Africa, the UK, and Canada utilize Audiomack every day.”

Dave Macli, Audiomack

Dave Macli, Audiomack co-founder and CEO, stated: “Millions of listeners throughout Africa, the UK, and Canada utilize Audiomack every day.

” Our broadened collaboration with UMG assists artists in these areas much better get in touch with their regional fans and assists artists around the world use a brand-new audience of discovery-focused music fans.”

Sipho Dlamini Universal Music

” We are thrilled for more fans throughout Africa and beyond to have higher access to a few of Africa’s the majority of amazing musical skill.”

Sipho Dlamini, Universal Music South Africa & Sub-Saharan Africa

Sipho Dlamini, CEO, Universal Music South Africa & Sub-Saharan Africa, included: “We are thrilled for more fans throughout Africa and beyond to have higher access to a few of Africa’s many interesting musical skill, in addition to UMG’s incomparable brochure of worldwide super stars and releases.

” We invite Audiomack as a partner and anticipate dealing with them to assist enhance the whole streaming community in Africa.”

” We are thrilled for the future advancement of streaming throughout the continent.”

Frank Kacou, Universal Music Africa [15 short articles] > Universal Music Africa

Frank Kacou, Managing Director, Universal Music Africa, stated: “Working with Audiomack will allow our artists from throughout the continent to reach larger throughout both French-speaking Africa and beyond, along with to construct their audiences throughout Canada, the UK and United States.

” We are thrilled for the future advancement of streaming throughout the continent and to discovering fantastic brand-new methods to team up together with the group at Audiomack.”


In June, UMG released Virgin Music Label & Artist Services in Africa.

UMG stated at the time that the department will concentrate on supporting the next wave of independent artists, labels, influencers, and business owners from the area.

Universal introduced Virgin Music Label & Artist Services in February 2021 as an international department serving independent artists and labels that UMG stated is “influenced and affected by the spirit and principles of the renowned Virgin Records label”. Music Business Worldwide

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