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Apple‘s push to protect consumer privacy by limiting targeted advertising on mobile devices, announced more than a year ago, is finally hitting home for both ad-reliant online businesses and the companies that use those ads to drive sales.

Advertisers that rely on mobile are scrambling for alternative ways to reach consumers. And online businesses are feeling the effects where they hurt the most—on the bottom line. How widespread the damage will be should become clearer next week, when Facebook (ticker: FB), Twitter (TWTR),…


Source: Apple Has Upended the Online Ad Market. Snap Is Just the Beginning of the Pain.

Apple Has Upended the Online Ad Market. Snap Is Just the Beginning of the Pain. - Click To Share

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