Apple acquires classical music streaming service Primephonic

Apple [853 articles]”>Apple has acquired Primephonic, the classical music streaming service headquartered in the Netherlands.

soundhill

Classical music fans have long had issues with mainstream music services like Spotify [2,555 articles]”>Spotify and Apple Music [935 articles]”>Apple Music, especially when it comes to searching for definitive versions of composer-led works.

Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface with more added features.

Primephonic is no longer available for new subscribers and will be taken offline beginning September 7.

Apple says that, when it launches, its new dedicated Apple Music Classical experience will offer “the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits”.

In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, including its library of Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats.

“Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

Oliver Schusser

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts.”

Oliver Schusser, Apple

Thomas Steffens, Primephonic’s co-founder and CEO, said: “Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.

“Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”

Gordon P. Getty, a major shareholder of Primephonic, said: “Primephonic was founded to ensure that classical music will stay relevant for future generations. Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”

A note on the Primephonic website today reads: “Three years ago, Primephonic was launched to create a better future for classical music by addressing the challenges and complexities of the genre for the streaming era. We felt compelled to develop a streaming service that truly gets classical right—so that’s what we did over the last 3 years. But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide

“As a classical-only startup, we can not reach the majority of global classical listeners, especially those that listen to many other music genres as well. We therefore concluded that in order to achieve our mission, we need to partner with a leading streaming service that encompasses all music genres and also shares our love for classical music. Today, we are therefore thrilled to share a great step forward in our mission – Primephonic is joining Apple Music!”Music Business Worldwide

Source: Apple acquires classical music streaming service Primephonic

*This is a free press release. Upgraded press releases are ad-free!

UK’s first fusion technology centre provides Yorkshire jobs boost

A ground-breaking new fusion technology facility, which has the capability to test components in the simulated conditions of a fusion power plant, is now open and operating in South Yorkshire.The Advanced Manufacturing Park in Rotherham was chosen by the UK Atomic Energy Authority (UKAEA) as the ideal location for the new 25,000 sq. ft. fusion…

Read Press Release

Funeral Service Held in Covina for Marine Killed in Afghanistan

A U.S. Marine Corps carry team transfers the remains of Marine Corps Lance Cpl. Dylan R. Merola of Rancho Cucamonga, California, Aug. 29, 2021 at Dover Air Force Base, Delaware. Merola was assigned to 2nd Battalion, 1st Marine Regiment, 1st Marine Division, I Marine Expeditionary Force, Camp Pendleton, California. (Jason Minto/U.S. Air Force via Getty…

Read Press Release

Consumers Find Influencer Role Increasingly Attractive

Axios, Sunday, September 26, 2021 4:39 PM Brands are throwing billions of dollars at online content creators, so the number of people looking to become influencers has exploded during the pandemic. “Takumi, a premier influencer marketing agency, received twice as many applications from people looking for representation in 2020 then it did in 2019,” per…

Read Press Release

Best Oculus Quest 2 accessories for 2021 – CNET

The powerful and affordable Oculus Quest 2 has brought virtual reality as close as it’s ever been to the mainstream. Facebook’s VR gaming system is cable-free, which is essential for having a great VR experience. While prices for it start at $300 for the 64GB version, it’s pretty bare-bones and doesn’t include anything beyond the VR…

Read Press Release

Clyde Edwards-Helaire Of The Kansas City Chiefs Remains Inconsistent

Kansas City Chiefs running back Clyde Edwards-Helaire is tackled by Los Angeles Chargers defensive … [+] back Nasir Adderley on Sunday, Sept. 26, 2021 in Kansas City, Mo. (AP Photo/Ed Zurga) ASSOCIATED PRESS The Kansas City Chiefs wanted to show their confidence in the scapegoat of the previous week’s contest. After fumbling the ball with 1:25…

Read Press Release

Why Canadian Conservatives Lost the Election

When they went soft on core principles, demoralized voters stayed home or voted for an upstart third party. NRPLUS MEMBER ARTICLE W hen Canadian prime minister Justin Trudeau called a snap election for this past Monday, the Conservative opposition had the chance to present a real contrast to his “woke” Liberal government. Instead, Conservative Party…

Read Press Release

Apple acquires classical music streaming service Primephonic - Click To Share

Share on facebook
Share on twitter
Share on reddit
Share on linkedin
Share on email
Share on whatsapp