Ahead Of Masters, Adidas Golf Pairs With A Georgia Staple: Waffle House

Adidas Golf has long been innovative with its limited-edition golf shoe tie-ins. And with the eyes of the golf world moving to Augusta, Georgia, this week for the yearly Masters Tournament, what muchbetter time than to set with a Georgia essential: Waffle House.

There are practically 2,000 Waffle House diningestablishments in the U.S., over 400 of which are in the business’s house state of Georgia. Of those, 14 are in the town of Augusta, consistingof 2 on Washington Road, simply down from the entryway to Augusta National Golf Club.

“We love this time of year duetothefactthat more than anything else it’s an informal start to the golf season for everybody,” stated Masun Denison, international shoes director, adidas Golf. “Waffle House is such a widelyknown diningestablishment in Georgia and throughout the U.S., we understood it would be enjoyable to partner with their group on a style that brings a piece of the popular diningestablishment to everybody, all in our flagship shape.”

The end outcome is the TOUR360 22 Waffle House edition, with an off-white “batter-like” colorway and an apparent waffle pattern — both on the leather waterresistant upper and on the brandname’s signature 3 stripes on the side of the shoe. The transparent sole is created to appearance like it has a generous syrup put and, if that weren’t enough, the familiar Waffle House logodesign is popular on the heel.

Unlike the standard “scattered, smothered, covered, chunked” terminology at Waffle House, this is a extremely minimal menu product. The TOUR360 22 Waffle House edition goes on sale April 7 at adidas’s site, on the adidas app and at choose U.S. sellers, and will even be served up in a box developed to appearance like a Waffle House diningestablishment.

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