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the cover of the November 11, 1971 issue of Science News

Environmental advertising and marketing: A concern of stability Science News, November 27, 1971

A brand-new record released by the Council on Economic Priorities plainly lays out realities revealing that much company marketing on ecological motifs is unnecessary or perhaps deceitful … A huge percent of the ecological advertising and marketing originates from firms that are the most awful polluters.


Concerns concerning “greenwashing,” a term created in the 1980 s to define the technique of companies marketing their items as eco-friendly when they are not, have actually continued right into the existing environment dilemma. As even more customers have actually come to be ecologically aware, firms’ greenwashing methods have actually progressed Some power firms in the United States have actually declared that all-natural gas is a “tidy” power resource since the power plants send out much less carbon dioxide than coal plants. All-natural gas plants can release big quantities of methane, a powerful greenhouse gas In 2022, the U.S. Federal Trade Commission intends to assess its “ Green Guides,” regulations for firms that make ecological insurance claims.

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Resource: 50 years earlier, business greenwashing was well in progress

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